Rob Lancit - Franchise Industry Experts | Be The Boss

Rob Lancit

Rob got his first taste of franchising back in 1995 where he led the franchise division for a technology start-up. This led to his direct and active involvement with the IFA, and attendance at several US Trade Missions to Australia, New Zealand, Singapore, the United Kingdom and Italy.

During this period Rob worked with several top US Franchise systems, learning the ropes and discovering the pitfalls American franchise systems invariably stumbled into while attempting to develop Canadian versions of their US models.

In 2000 Rob launched FranTech Media, a franchise development firm with the express intention of assisting US franchisors expanding into the Canadian marketplace.

Then, in 2001 Rob perceived a need in the marketplace for a web portal geared towards franchising opportunities in Canada – BeTheBoss ( was the result. Which grew to be the largest and most respected franchise directory in the country, which he sold in 2015.

He brings a wealth of knowledge in understanding today’s technological challenge’s and is able to bridge the gap between business development and technology. In doing he is able to take online franchise directories to new heights all while ensuring the success of each site.

Rob Lancit's Recent Articles

Oct 24, 2019

How to Make Money with Coffee

“I have measured out my life with coffee spoons”, lamented the titular character of T.S. Elliot’s poem The Love Song of J. Alfred Prufrock. Elliot couldn’t have known how prophetic he was being...
Read More

Oct 21, 2019

Low Cost Food Franchise Options

“You got to spend money to make money.” Is this really true, though? Aren’t there countless stories of people who made it big starting out with two dollars in their pocket or working out of their...
Read More

Oct 16, 2019

Why You Should Consider Digital Marketing

Digital marketing franchises are some of the most innovative businesses available today. Digital marketing is a brave new frontier of marketing and it is changing at rapid speeds. Businesses...
Read More

Oct 7, 2019

Event Management: A Booming New Sector

Event management is a booming new sector, one which can be capitalized upon by entrepreneurial franchisees. Event management encompasses a great many industries. Various businesses use event...
Read More

Sep 27, 2019

Can You Really Make Money from Home?

“Make money from home!”, shout the innumerable annoying ads you see on the side or bottom of just about every other webpage you visit. The ad always has flashing colors and tends to display a...
Read More

Sep 23, 2019

Is There Money in Education?

Thank heavens for educators, right? Our teachers taught us as kids and helped us develop into the functional and successful adults we are today. Many of us now have children whose curiosity and...
Read More

Sep 20, 2019

How Business Consulting Franchises Work

Many people come to franchise ownership merely because they want their own business to run and want to be their own boss. There’s nothing wrong with this; if there was, we wouldn’t have named our...
Read More