Steve Press - Franchise Industry Experts | Be The Boss

Steve Press

About Steve Press

For nearly two decades, Steve Press has been an integral member of the Primero team, contributing to the company’s software development success. As president of Primero, Steve embraces the Primero mindset of being problem solvers who are inspired by the vision of its customers. He is a product visionary, overseeing the development of content management solutions and operationally-vital business systems, including extensible mission-critical customer applications. With a continuous eye toward the future, Steve keeps a pulse on the latest trends in design methodologies, coding standards and digital marketing technology to ensure that Primero’s solutions remain on the cutting edge.

About Primero Systems

No matter what unique challenges a business faces, Primero’s custom software solutions improve efficiency, accuracy and contribute to the bottom line. A franchise industry expert, Primero has a long history of providing powerful software solutions to franchise organizations to help them maximize their brand presence throughout a network of websites. The company’s web CMS platform, Webtreepro, seamlessly manages and publishes content across any number of sites to help franchise organizations thrive in the digital age.

Steve Press' Recent Articles

Jul 14, 2017

Is Your Data Earning Its Keep?

Data is the lifeblood of your franchise organization. Your data fuels marketing and promotions, highlights KPIs, informs trends, enables responsiveness, and so much more. It’s truly your...
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Apr 5, 2017

4 Key Considerations for Engaging Websites

You already know just how important a web presence is in the franchising world – it is the ‘face’ of your company, and often the only touchpoint you have with your customers. Therefore you need...
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Jan 6, 2017

Is Your Franchise Software Savvy?

Are consistent, engaging and impactful online experiences delivered through branded websites one of your New Year’s resolutions? Do you aspire to offer continually refreshed franchise content...
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Oct 14, 2016

Localize That Content!

The power of localized content cannot be underestimated in the franchise world. Say you send out a promotion on behalf of your franchisee in south Florida for winter coats and snow shoes. While...
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May 31, 2016

Put That Content to Work!

Happy franchisees, engaged customers and increased sales are the goals of any franchise – but just how do you go about getting there? Chances are that you already manage...
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