Tom Feltenstein - Franchise Industry Experts | Be The Boss

Tom Feltenstein

Prior to a 30-year trajectory as consultant to Fortune 500 companies, Tom served as senior vice-president for international, billion-dollar advertising agency, Bozell Advertising. As Ray Kroc's disciple, he began his career with McDonald's, rising up to become a senior-level marketing executive.

He is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, and trainings.

Tom has also received acclaim from the media for his Uncommon Marketing wisdom from Larry King, traded barbs on the David Letterman Show, and argued the waste of running ads during the Super Bowl on Fox News Pre-Game Show.

As a widely published author, he has written 14 books, including:

  • Marketing: The Good, The Bad, The Ugly ¬¨Success, Failure, and the Sure Thing
  • Change is Good, You Go First -21 Ways to Inspire Change
  • Uncommon Wisdom -live a Joyful Life with Financial Success
  • The 10-Minute Marketer's Secret Formula -a Shortcut to Extraordinary Profit using Neighborhood Marketing
  • 501 Killer Marketing Tactics -to Increase Sales, Maximize Profits, and Stomp Your Competition
  • The Local Entrepreneur -A Shortcut to Extraordinary Profits including 8 CD's / 1 DVD / 110 page workbook

Tom Feltenstein's Recent Articles

Nov 16, 2018

Marketing by Magnetic Attraction

The principle of attraction is most frequently presented as a metaphysical concept, carried to foolish extremes – thinking will make it so. It won’t, but it is a legitimate principle when applied...
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Aug 9, 2018

Creating and Building a Better Brand

I cannot overestimate the importance of creating and maintaining a powerful brand identity which, in the minds of your customers, will conjure up an image of incomparable quality and simply...
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Jul 11, 2018

How Well Do You Communicate

The exchange of information, ideas, feelings, attitudes and values depends on successful communication. Through successful communication we develop those skills with whom we work. Communication...
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May 11, 2018

Marketing Warfare...The Winning Secrets

Business is war. The right marketing strategy is the key that leads to victory – profits and growing market share. And the wrong marketing strategy leads to defeat – deficits and shrinking market...
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Feb 23, 2018

18 Keys to Successful Marketing

Before you can even dream about success you must understand that the name of the game is MARKETING. You can’t even get to square one without a powerful marketing plan. To understand marketing,...
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Jan 30, 2018

Targeting Your Trading Area Effectively

Once you’ve embraced the concept of Neighborhood Marketing, and have made the mental commitment to make it work, it’s time to get down to building your information base. The Neighborhood...
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Jan 2, 2018

Underdogs RULE!

Remember when the only words in the dictionary were proper words? No slang, corruptions, or colloquialisms in Webster’s world! But this practice ended several years ago when the colloquial...
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Sep 29, 2017

What Is Neighborhood Marketing?

Neighborhood Marketing is an old concept, but it’s as relevant and fresh as any current technological mass media campaign. It’s about targeting your marketing efforts on specific neighborhoods,...
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Sep 1, 2017

A Call For Back-To-Basics Marketing

There is a dawning realization among marketing-driven businesses that mass media advertising, like military bombing campaigns, cannot achieve the results you get from troops on the ground. So why...
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Jul 12, 2017

Why MORE is Not Necessarily Better

When it comes to making decisions, I'm not what you'd call a numbers guy. Statistics rarely drive me. Feelings, intuition, and gut instinct do. Of course, a hard look at the numbers can...
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