Tom Feltenstein - Franchise Industry Experts | Be The Boss

Tom Feltenstein

Prior to a 30-year trajectory as consultant to Fortune 500 companies, Tom served as senior vice-president for international, billion-dollar advertising agency, Bozell Advertising. As Ray Kroc's disciple, he began his career with McDonald's, rising up to become a senior-level marketing executive.

He is the CEO and Founder of Power Marketing Academy, a leading consulting firm that serves and educates businesses in the industries of franchising, retail, hospitality, and service. PMA conducts clinics, seminars, strategy sessions, and trainings.

Tom has also received acclaim from the media for his Uncommon Marketing wisdom from Larry King, traded barbs on the David Letterman Show, and argued the waste of running ads during the Super Bowl on Fox News Pre-Game Show.

As a widely published author, he has written 14 books, including:

  • Marketing: The Good, The Bad, The Ugly ¬¨Success, Failure, and the Sure Thing
  • Change is Good, You Go First -21 Ways to Inspire Change
  • Uncommon Wisdom -live a Joyful Life with Financial Success
  • The 10-Minute Marketer's Secret Formula -a Shortcut to Extraordinary Profit using Neighborhood Marketing
  • 501 Killer Marketing Tactics -to Increase Sales, Maximize Profits, and Stomp Your Competition
  • The Local Entrepreneur -A Shortcut to Extraordinary Profits including 8 CD's / 1 DVD / 110 page workbook

Tom Feltenstein's Recent Articles

May 10, 2016

Franchising: Stand Up & Be Counted

Franchisees must contribute ideas, concepts and experience; while, the company supplies the goals; the legwork and the format. This is the kind of involvement all franchisors look for...
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Mar 27, 2016

Franchise Renewals

I want to make clear, that it is our intention to renew most of the franchises in the system, but I also want to make clear that we will not give away, even a part of the FUTURE of the larger...
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Feb 25, 2016

Franchising, Optimism for Success!

The unwillingness of a few franchisees, to make a COMMITMENT to a partnership, and to the mutual "Success", is the biggest single barrier franchisors have in reaching their goal. It is,...
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Feb 6, 2016

Franchising, A Strategy for Added Value

To be successful in franchising, it’s the franchisors responsibility to listen to you and adapt to your needs. Those of us who work directly for a franchisor, recognize that we have a profound...
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Jan 7, 2016

Franchising, it’s a Partnership

To be successful in franchising, it’s a partnership between the franchisor and franchisees that must be based on much more than a series of legal phrases contained in a Franchise Agreement....
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