Dale Willerton and Jeff Grandfield

Dale Willerton and Jeff Grandfield are The Lease Coach (America’s #1 Authority on lease negotiating for commercial tenants). The Lease Coach has exclusively worked for independent and franchise commercial tenants since 1993 and has successfully negotiated over 3,000 tenant leases.

Dale, Jeff, and The Lease Coach team have completed hundreds of seminars, workshops and webinars. They frequently provide real estate training for franchisors and franchisees. The Lease Coach has offices throughout the United States and Canada, offering one-on-one coaching and consulting with new and lease-renewal negotiations, site selection, lease document reviews, midterm rent reductions, and lease assignments. The Lease Coach never works for or accepts any commission from landlords, choosing to only help tenants.

Willerton and Grandfield are regular contributors to many industry-related publications; recognized speakers at numerous conferences, expos, universities, and franchise shows; as well as co-authors of the book, Negotiating Commercial Leases & Renewals FOR DUMMIES (Wiley, 2013)

Contact Number: 1-800-738-9202


Dale Willerton and Jeff Grandfield's Recent Articles


Feb 26, 2019

Site Selection Secrets for Franchise Tenants

You’ve likely heard the adage, “location, location, location”. The site that you choose to set up shop as a franchisee can – ultimately – spell success or failure for your business. Franchisors...
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Jul 8, 2016

To Head Lease or not to Head Lease

In the franchise industry, the franchisor or the franchisee could sign the “head lease” with the landlord. By doing so, either party becomes the “head tenant”. Whoever signs the head lease...
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