Bob McDevitt has over 40 years marketing and
operations experience with top restaurant brands including Pizza
Hut, Tony Roma's, Arby's and Golden Corral.
For more than 20 years, Bob has been a Senior Vice President at
Golden Corral, a $1.8 billion, national buffet and grill
restaurant. He joined Golden Corral in 1994 as Senior Vice
President of Marketing, and in 2004 was promoted to Senior Vice
President and General Manager of Golden Corral Franchising
Corporation responsible for Franchise Operations, Franchise Sales,
and Quality Assurance. During his years with Golden Corral, he
played an integral part in executing a total re-positioning of the
brand from family steakhouse to the leading buffet restaurant in
America. Bob retired from active operations management in 2014 and
currently focuses on domestic and international development.
Bob also lends his expertise in the franchise community by serving
on the Board of Directors of the International Franchise
Association, and works within the franchise community to educate,
support and foster growth for franchisors and franchisees.
Bob McDevitt's Recent Articles
May 8, 2018
Like many professionals my age, I have been planning my retirement for the last 2 years. That included working on the normal stuff like downsizing my home, shoring up my estate plans,...
Sep 13, 2017
Every business has the potential to have a PR crisis at some time in its existence. A crisis can be defined many ways but for purposes of this article, let’s just say it’s an abnormal occurrence...
Jul 19, 2017
I have a friend who is a successful entrepreneur in Brooklyn. Victor has several businesses including bus depots, Subway franchises and recently three upscale grocery-deli stores. What makes...
Jun 7, 2017
Let’s face it, as hard as management might try, even in the most well run companies, there will be times in the life of a franchise business that things do not go as planned. One likely...
Apr 12, 2017
Lately there has been a lot written about companies attempting to improve their business by upgrading the consumer experience. Especially retailers threatened by on-line shopping, and restaurant...
Mar 16, 2017
Frankly, the thought of doing a survey of our franchisees at Golden Corral was not totally foreign to us. A number of years ago we regularly did surveys in an attempt to get general opinions on...
Feb 15, 2017
One of the most overused and misunderstood terms in retail marketing today is “Local Store Marketing”. The term was typically used in conjunction with tactical programs like sponsoring a little...
Jan 18, 2017
Since the surprise election of Donald Trump, there has been a period of time when the predictions of chaos have subsided, and certain franchise business acquaintances of mine are expecting...
Dec 28, 2016
In 1988 I lived in Overland Park, Kansas, just outside of Kansas City. Right before Thanksgiving each year the McDonalds franchisee in Overland Park would illuminate his restaurant with a...
Dec 8, 2016
The definition of creativity that I like the most came from arguably the most creative person in history, Michelangelo. His definition of creativity was, “relating the previously unrelated”....
Oct 14, 2016
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Aug 15, 2016
For 20 years I worked for a guy who often said, “If two people in business agree on everything, one of them is unnecessary”. It was his way of saying that he wanted his team to express a different...
Jul 15, 2016
In a recent series of research projects conducted by the International Franchise Association, one of the more surprising findings was that most employees of...
Jun 14, 2016
Different organizations use different names, but almost all franchise companies have a system of regular inspections of their company and franchise operations intended to...
May 9, 2016
One of the advantages of being a franchisee is that, in most cases, the franchisor assumes responsibility for marketing, product and process innovation. It can also be one of...