Bob McDevitt has over 40 years marketing and operations experience with top restaurant brands including McDonald’s, Pizza Hut, Tony Roma's, Arby's and Golden Corral. Bob is President of McDevitt & Co., providing franchise brands with the advice and support they need to grow their concepts. Bob has lent his expertise to the franchise industry by serving on the Board of Directors of the International Franchise Association, and works within the franchise community to educate, support and foster growth for franchisors and franchisees.
Bob McDevitt
May 13, 2019
I can’t really say why, but I have always been a Shaquille O’Neal fan. I don’t much care for professional basketball so it isn’t his Hall-of-Fame NBA career. And it certainly isn’t his acting...
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Apr 16, 2019
Those of us who have been around a while remember when franchisors and franchisees set mutually beneficial goals in spite of the conflicts inherent in the model.
Today, to one degree or...
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Mar 18, 2019
You don’t have to spend long in management in a restaurant or retail business before having that uncomfortable experience of seeing an employee, usually a female, with unexplained bruises. The...
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Feb 10, 2019
In a recent article in Forbes.com by Ed Teixeira, entitled “Seismic Changes are Altering the Franchise Industry”, Ed makes a compelling case that all the consolidation among franchise brands and...
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Jan 4, 2019
Every company, large or small, franchisee or franchisor, should create a strategic plan every year. The reason is that without a plan too much of the day-to-day work ends up being dedicated to...
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May 8, 2018
Like many professionals my age, I have been planning my retirement for the last 2 years. That included working on the normal stuff like downsizing my home, shoring up my estate plans, getting a...
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Sep 13, 2017
Every business has the potential to have a PR crisis at some time in its existence. A crisis can be defined many ways but for purposes of this article, let’s just say it’s an abnormal occurrence...
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Jun 7, 2017
Let’s face it, as hard as management might try, even in the most well run companies, there will be times in the life of a franchise business that things do not go as planned. One likely...
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Apr 12, 2017
Lately there has been a lot written about companies attempting to improve their business by upgrading the consumer experience. Especially retailers threatened by on-line shopping, and restaurant...
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Mar 16, 2017
Frankly, the thought of doing a survey of our franchisees at Golden Corral was not totally foreign to us. A number of years ago we regularly did surveys in an attempt to get general opinions on...
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Feb 15, 2017
One of the most overused and misunderstood terms in retail marketing today is “Local Store Marketing”. The term was typically used in conjunction with tactical programs like sponsoring a little...
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Jan 18, 2017
Since the surprise election of Donald Trump, there has been a period of time when the predictions of chaos have subsided, and certain franchise business acquaintances of mine are expecting...
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Dec 28, 2016
In 1988 I lived in Overland Park, Kansas, just outside of Kansas City. Right before Thanksgiving each year the McDonalds franchisee in Overland Park would illuminate his restaurant with a...
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Dec 8, 2016
The definition of creativity that I like the most came from arguably the most creative person in history, Michelangelo. His definition of creativity was, “relating the previously unrelated”....
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Oct 14, 2016
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