Bob McDevitt


Bob McDevitt has over 40 years marketing and operations experience with top restaurant brands including Pizza Hut, Tony Roma's, Arby's and Golden Corral.

For more than 20 years, Bob has been a Senior Vice President at Golden Corral, a $1.8 billion, national buffet and grill restaurant. He joined Golden Corral in 1994 as Senior Vice President of Marketing, and in 2004 was promoted to Senior Vice President and General Manager of Golden Corral Franchising Corporation responsible for Franchise Operations, Franchise Sales, and Quality Assurance. During his years with Golden Corral, he played an integral part in executing a total re-positioning of the brand from family steakhouse to the leading buffet restaurant in America. Bob retired from active operations management in 2014 and currently focuses on domestic and international development.

Bob also lends his expertise in the franchise community by serving on the Board of Directors of the International Franchise Association, and works within the franchise community to educate, support and foster growth for franchisors and franchisees.

Bob McDevitt's Recent Articles


May 8, 2018

Selling Your Franchise Business

Like many professionals my age, I have been planning my retirement for the last 2 years.  That included working on the normal stuff like downsizing my home, shoring up my estate plans,...
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Jul 19, 2017

No Parking, No Problem

I have a friend who is a successful entrepreneur in Brooklyn. Victor has several businesses including bus depots, Subway franchises and recently three upscale grocery-deli stores. What makes...
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Apr 12, 2017

Spontaneous Hospitality

Lately there has been a lot written about companies attempting to improve their business by upgrading the consumer experience. Especially retailers threatened by on-line shopping, and restaurant...
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Feb 15, 2017

Social Store Marketing

One of the most overused and misunderstood terms in retail marketing today is “Local Store Marketing”. The term was typically used in conjunction with tactical programs like sponsoring a little...
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Jan 18, 2017

The Coming Trade Turmoil

Since the surprise election of Donald Trump, there has been a period of time when the predictions of chaos have subsided, and certain franchise business acquaintances of mine are expecting...
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Dec 8, 2016

A Few Thoughts on Creativity

The definition of creativity that I like the most came from arguably the most creative person in history, Michelangelo. His definition of creativity was, “relating the previously unrelated”....
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Aug 15, 2016

The Value of Conflict

For 20 years I worked for a guy who often said, “If two people in business agree on everything, one of them is unnecessary”.   It was his way of saying that he wanted his team to express a different...
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May 9, 2016

HOW TO INNOVATE AS A FRANCHISEE

One of the advantages of being a franchisee is that, in most cases, the franchisor assumes responsibility for marketing, product and process innovation. It can also be one of...
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Upcoming Expos

Jan 24-26, 2019 Ft. Lauderdale, FL
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Franchise Expo South

Broward County Convention Center
May 30-Jun 1, 2019 New York, NY
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International Franchise Expo

The Javits Center
Sep 13-14, 2019 Rosemont, IL
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Franchise Expo Midwest

Donald E. Stephens Convention Center