Bob McDevitt


Bob McDevitt has over 40 years marketing and operations experience with top restaurant brands including McDonald’s, Pizza Hut, Tony Roma's, Arby's and Golden Corral. Bob is President of McDevitt & Co., providing franchise brands with the advice and support they need to grow their concepts. Bob has lent his expertise to the franchise industry by serving on the Board of Directors of the International Franchise Association, and works within the franchise community to educate, support and foster growth for franchisors and franchisees.

Bob McDevitt's Recent Articles


May 13, 2019

Another Reason to like Shaquille O'Neal

I can’t really say why, but I have always been a Shaquille O’Neal fan. I don’t much care for professional basketball so it isn’t his Hall-of-Fame NBA career. And it certainly isn’t his acting...
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Mar 18, 2019

When is it your problem?

You don’t have to spend long in management in a restaurant or retail business before having that uncomfortable experience of seeing an employee, usually a female, with unexplained bruises. The...
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Jan 4, 2019

The Power of Strategic Planning

Every company, large or small, franchisee or franchisor, should create a strategic plan every year. The reason is that without a plan too much of the day-to-day work ends up being dedicated to...
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May 8, 2018

Selling Your Franchise Business

Like many professionals my age, I have been planning my retirement for the last 2 years. That included working on the normal stuff like downsizing my home, shoring up my estate plans, getting a...
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Apr 12, 2017

Spontaneous Hospitality

Lately there has been a lot written about companies attempting to improve their business by upgrading the consumer experience. Especially retailers threatened by on-line shopping, and restaurant...
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Feb 15, 2017

Social Store Marketing

One of the most overused and misunderstood terms in retail marketing today is “Local Store Marketing”. The term was typically used in conjunction with tactical programs like sponsoring a little...
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Jan 18, 2017

The Coming Trade Turmoil

Since the surprise election of Donald Trump, there has been a period of time when the predictions of chaos have subsided, and certain franchise business acquaintances of mine are expecting...
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Dec 8, 2016

A Few Thoughts on Creativity

The definition of creativity that I like the most came from arguably the most creative person in history, Michelangelo. His definition of creativity was, “relating the previously unrelated”....
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