Matthew Jonas is the president of TopFire Media, an award winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders of iFranchise Group, Jonas established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry. As a digital marketing strategist with more than a decade of in-depth experience in SEO and PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Jonas has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships.
Jan 23, 2019
Social listening has become an important component of franchise marketing. Why? There is much to be learned about our target audiences through their social media behavior. Each social...Read More
Dec 15, 2017
Some of the most impactful and memorable marketing strategies have little to do with the product being offered, and everything to do with the story behind it. Franchise marketing can be...Read More