Matthew Jonas

Matthew Jonas is the president of TopFire Media, an award winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders of iFranchise Group, Jonas established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry. As a digital marketing strategist with more than a decade of in-depth experience in SEO and PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Jonas has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships.

Matthew Jonas' Recent Articles

Apr 2, 2019

Digital Marketing Trends for the New Age

New trends in digital marketing move as quickly as the internet itself, constantly evolving in creative ways to capture more leads, from more targets, in more places. As we round into the second...
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Sep 12, 2018

Grand Opening Strategies that Pop

Selling a franchise is an exciting accomplishment for any franchisor. Yet what is even more exciting is actually seeing your hard work come to fruition when your franchisees open their doors for...
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Jul 18, 2018

Evaluating Lead Generation Tactics

Finding the right mix for your franchise marketing efforts In the last decade or so, the franchise industry has experienced consistent, impressive growth. This is due largely to the...
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Sep 15, 2017

Identifying Your Ideal Franchisee

Not many people have the gall to turn down a $40,000 check. But, that’s a reality for America’s franchisors. More often than not, franchise brands are forced to close the door on a prospective...
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Jul 21, 2017

The Right Media Mix For A Shoestring Budget

Marketing is, if nothing else, a fine balancing act of allocating resources and budget across seemingly endless channels to effectively reach an audience. So, determining a media mix that reaches...
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