Matthew Jonas

Matthew Jonas is the president of TopFire Media, an award winning integrated public relations and digital marketing agency specializing in franchise marketing and consumer branding. Together with the leaders of iFranchise Group, Jonas established TopFire Media to provide a strategic and synchronized method for digital marketing in the franchise industry. As a digital marketing strategist with more than a decade of in-depth experience in SEO and PPC, social media publishing, conversion based marketing, inbound marketing, sales management, and online lead generation, Jonas has built a career dedicated to delivering an integrated marketing approach that achieves client success and long-term relationships.

Matthew Jonas' Recent Articles


Sep 12, 2018

Grand Opening Strategies that Pop

Selling a franchise is an exciting accomplishment for any franchisor. Yet what is even more exciting is actually seeing your hard work come to fruition when your franchisees open their doors for...
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Jul 18, 2018

Evaluating Lead Generation Tactics

Finding the right mix for your franchise marketing efforts In the last decade or so, the franchise industry has experienced consistent, impressive growth. This is due largely to the...
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Sep 15, 2017

Identifying Your Ideal Franchisee

Not many people have the gall to turn down a $40,000 check. But, that’s a reality for America’s franchisors. More often than not, franchise brands are forced to close the door on a prospective...
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Jul 21, 2017

The Right Media Mix For A Shoestring Budget

Marketing is, if nothing else, a fine balancing act of allocating resources and budget across seemingly endless channels to effectively reach an audience. So, determining a media mix that reaches...
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May 3, 2017

LinkedIn for Lead Gen

Whether it’s staying connected with old colleagues, utilizing professional development resources, or even job searching, there’s no doubt in the power of the world’s largest professional social...
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Upcoming Expos

Jan 24-26, 2019 Ft. Lauderdale, FL
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Franchise Expo South

Broward County Convention Center
May 30-Jun 1, 2019 New York, NY
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International Franchise Expo

The Javits Center
Sep 13-14, 2019 Rosemont, IL
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Franchise Expo Midwest

Donald E. Stephens Convention Center