A franchise business consultant for more than 30 years, Mark
Siebert is the founder of the iFranchise Group and author of
Franchise Your Business: The Guide to Employing the Greatest Growth
Strategy Ever (Entrepreneur Press), as well as the author of
numerous articles on franchising. He has worked with hundreds of
franchisors from a variety of industries. His expertise is in
evaluating companies for franchisability, structuring franchise
offerings and developing franchise programs. During his career,
Siebert has personally assisted over 30 Fortune 2000 companies and
over 500 startup-franchisors.
The iFranchise Group’s consulting services for both emerging
and established franchisors have earned the firm international
renown. With more than 500 years of collective expertise in
franchise strategy, operations, marketing, and sales, Siebert and
his team of franchise consultants have worked with many of the
nation's top franchises.
He holds a B.S. in Advertising and an M.B.A. from Northern
Illinois University, and has taught undergraduate and post-graduate
courses in business and in franchising at several Chicago-area
Mark Siebert's Recent Articles
Oct 5, 2018
If you are one of the millions of Americans currently enthralled with the seemingly endless selection of talent competition-based reality shows on TV, then you have likely seen some pretty...
Jul 11, 2018
There are a number of reasons a person chooses to invest in a franchise versus starting their own independent business. The most obvious reasons are typically the established business model, the...
Apr 20, 2018
Most franchisors in the industry can agree – closing a franchise sale is an electrifying experience. They may also agree that spending money on lead generation is a troublesome task. The...
Mar 2, 2018
One of the first questions an emerging franchisor asks is “how many franchises can I sell?” A valid and expected question. But, the problem is, emerging franchisors should be asking themselves...
Oct 25, 2017
A system’s health and future depends on how comfortable novice franchisors are with one simple word. For some, saying “no” is second nature. Others warm up to it throughout the franchising...
Sep 26, 2017
The most pivotal decisions you will make as a new franchisor involve your strategy for program structure. These decisions, ultimately, affect key aspects of the offering – including the targeted...
Aug 30, 2017
When you’re calculating the specifics of your franchise growth plan, the pursuit of sustainable expansion only makes up part of the equation. If you’re thinking like a true entrepreneur, you’ll...
Jul 26, 2017
The franchise growth race is not given to the swift, but to the strategic. All too often, franchisors opt to structure their programs based on what will yield the most growth in the shortest...
Jun 28, 2017
Franchisors in every stage of growth know that converting prospects is a daunting task. And, for good reason — the franchise sale is unlike any other. That’s why when implementing a franchise...
May 12, 2017
Many lessons can be learned from John Lee Hancock’s “The Founder,” but perhaps none more important than the lesson of quality control and consistency as the foundation of franchise success. In...
Mar 10, 2017
Franchising is perhaps the world’s most powerful growth vehicle. Of course, the engine of that vehicle depends highly on a number of factors, especially the traits of your business and the...
Dec 21, 2016
Communication is the key element in the ever-growing relationship between franchisor and franchisee. Whether it’s a franchisor interested in increasing franchisee revenues, or a franchisee hoping...
Nov 1, 2016
Every year, new companies emerge that believe they have the perfect idea or product that could set the world on fire, and bet big on themselves to open hundreds of locations seemingly...
Jul 5, 2016
According to a recent global survey conducted by the International Franchise Association on behalf of the World Franchise Council, “the penetration rate for...
May 14, 2016
Any franchise brand knows that training isn’t always a smooth flight. The lessons taught during training and ongoing support need to be passed along – via the...