Mark Siebert

A franchise business consultant for more than 30 years, Mark Siebert is the founder of the iFranchise Group and author of Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press), as well as the author of numerous articles on franchising. He has worked with hundreds of franchisors from a variety of industries. His expertise is in evaluating companies for franchisability, structuring franchise offerings and developing franchise programs. During his career, Siebert has personally assisted over 30 Fortune 2000 companies and over 500 startup-franchisors.

The iFranchise Group’s consulting services for both emerging and established franchisors have earned the firm international renown. With more than 500 years of collective expertise in franchise strategy, operations, marketing, and sales, Siebert and his team of franchise consultants have worked with many of the nation's top franchises.

He holds a B.S. in Advertising and an M.B.A. from Northern Illinois University, and has taught undergraduate and post-graduate courses in business and in franchising at several Chicago-area universities.

Mark Siebert's Recent Articles

Jul 10, 2019

eBrochures in the Age of Customization

It’s the oldest customer service trick in the book made new again by modern technology. People want to feel listened to, catered to, and special. The only difference is now they want it faster...
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Oct 5, 2018

Don’t Be Afraid to Be Yourself

If you are one of the millions of Americans currently enthralled with the seemingly endless selection of talent competition-based reality shows on TV, then you have likely seen some pretty...
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Jul 11, 2018

Lean on Me, When You’re Not Strong

There are a number of reasons a person chooses to invest in a franchise versus starting their own independent business. The most obvious reasons are typically the established business model, the...
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Mar 2, 2018

The Golden Rule of Franchise Sales

One of the first questions an emerging franchisor asks is “how many franchises can I sell?” A valid and expected question. But, the problem is, emerging franchisors should be asking themselves...
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Oct 25, 2017

The Power of “No”

A system’s health and future depends on how comfortable novice franchisors are with one simple word. For some, saying “no” is second nature. Others warm up to it throughout the franchising...
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Sep 26, 2017

Developing Your Franchise Strategy

The most pivotal decisions you will make as a new franchisor involve your strategy for program structure. These decisions, ultimately, affect key aspects of the offering – including the targeted...
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Jun 28, 2017

Weighing Your Options For Franchise Sales

Franchisors in every stage of growth know that converting prospects is a daunting task. And, for good reason — the franchise sale is unlike any other. That’s why when implementing a franchise...
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May 12, 2017

Lessons on Franchise Quality Control

Many lessons can be learned from John Lee Hancock’s “The Founder,” but perhaps none more important than the lesson of quality control and consistency as the foundation of franchise success. In...
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