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Mark Siebert

A franchise business consultant for more than 30 years, Mark Siebert is the founder of the iFranchise Group and author of Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever (Entrepreneur Press), as well as the author of numerous articles on franchising. He has worked with hundreds of franchisors from a variety of industries. His expertise is in evaluating companies for franchisability, structuring franchise offerings and developing franchise programs. During his career, Siebert has personally assisted over 30 Fortune 2000 companies and over 500 startup-franchisors.

The iFranchise Group’s consulting services for both emerging and established franchisors have earned the firm international renown. With more than 500 years of collective expertise in franchise strategy, operations, marketing, and sales, Siebert and his team of franchise consultants have worked with many of the nation's top franchises.

He holds a B.S. in Advertising and an M.B.A. from Northern Illinois University, and has taught undergraduate and post-graduate courses in business and in franchising at several Chicago-area universities.

Mark Siebert's Recent Articles


May 12, 2017

Lessons on Franchise Quality Control

Many lessons can be learned from John Lee Hancock’s “The Founder,” but perhaps none more important than the lesson of quality control and consistency as the foundation of franchise success. In...
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Mar 10, 2016

Growing Your Franchise: It’s a Process

“If you don’t k now where you are going, any road will get you there.” -- Lewis Carroll You’re a franchisor who has had a number of units you want sold by the end of next year in your head...
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