If you’re like many Americans, the thing that gets you going in the morning is your hot or iced cup of coffee. This caffeinated beverage pays dividends for you on a personal level, so why not have it fuel your business as well? With the ideal location and product, a coffee franchise can be a rewarding investment.
As the statistics below indicate, coffee is a beverage with enduring popularity and the potential for significant returns:
Coffee is one of the three most popular beverages in the world, alongside water and tea
83% of Americans have had coffee in the past year
63% of them drink coffee every day (about 100 million people)
30% of people who drink coffee every day drink some kind of specialty coffee, such as a latte or iced coffee, daily
On average, daily coffee drinkers have 3 cups per day
The average American spends $20 a week on coffee
There are multiple opportunities for coffee franchises:
Cafes: Coffee shops and cafes have long been a staple of local social scenes. They’re places where coffee and tea drinkers can socialize, relax solo or get some work done. Opening a coffee franchise provides the opportunity to build a loyal following of regulars.
On the go: Tired travelers catching a red-eye need a pick-me-up, and vacationers love a good frozen specialty beverage. Travel hubs like airports or events, parks and beaches are all opportunities for a mobile coffee franchise owner to capture an on-the-go audience.
Direct to office: About 70% of regular coffee drinkers have their cup of Joe at the office, but half of them complain of subpar coffee quality. This leaves a gap to be filled by coffee delivery services that provide offices with premium products and equipment.
