Franchise Articles


Dec 7, 2018

Holidays and Head Trash

“Are you crazy?”  “I can’t believe you’re starting a business in THIS economy!”  “You’re going to quit your JOB to start a business?”  “You’re buying a franchise?  Is it...
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Nov 16, 2018

Marketing by Magnetic Attraction

The principle of attraction is most frequently presented as a metaphysical concept, carried to foolish extremes – thinking will make it so. It won’t, but it is a legitimate principle when applied...
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Oct 5, 2018

Don’t Be Afraid to Be Yourself

If you are one of the millions of Americans currently enthralled with the seemingly endless selection of talent competition-based reality shows on TV, then you have likely seen some pretty...
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Sep 24, 2018

Financing Options for a New Franchisee

A new franchisee can be funded by any combination of 3 methods: Self-Funding, Equity Financing and/or Debt Financing. In all cases, a new business owner will have to invest some of their own...
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Sep 20, 2018

Build Your Loyalty Pillar

In the most recent article, I built the case for why you should focus on Building Layers of Loyalty into all aspects of your franchise.  Short answer?  It’s the foundational Pillar and...
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Upcoming Expos

Jan 24-26, 2019 Ft. Lauderdale, FL
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Franchise Expo South

Broward County Convention Center
May 30-Jun 1, 2019 New York, NY
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International Franchise Expo

The Javits Center
Sep 13-14, 2019 Rosemont, IL
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Franchise Expo Midwest

Donald E. Stephens Convention Center