Franchise Articles

Apr 2, 2024

5 Franchise Marketing Strategies

Franchises need to employ multifaceted marketing strategies to increase brand awareness, strengthen their reputation and attract new franchisees. Even the biggest brands need to continually...

Mar 21, 2024

How to make money in franchising

Franchising is appealing to entrepreneurs because it offers new business owners the opportunity to maximize their success by using a proven business model, access to well-known products and...

Mar 13, 2024

Restructuring and layoffs: Rules and regulations

Many businesses have been hit hard over the last few years, first from the impact of the pandemic, followed by soaring interest rates, restricted consumer spending patterns, and the high costs...

Mar 5, 2024

Diversity and diversification

There are two ways in which every franchise business can strengthen its business model and become more resilient to the changes in its operating environment: diversity and diversification....

Feb 27, 2024

3 Reasons Why A Franchisor Fails

You've probably already learned about why franchisees fail so you can avoid making those same mistakes. It's a much-discussed topic in many franchisee education materials. But what about...

Feb 23, 2024

The importance of networking to grow your business

It is easy to think that networking is not important if you are a part of a franchise. However, this is a dangerous attitude because developing good relationships with partners, suppliers,...

Feb 16, 2024

The 5 Ws of franchising

Before you embark on your exciting new journey into the world of franchising, take some time to ask yourself a few questions to ensure you are heading into your new career with your eyes wide...

Feb 12, 2024

How to be the franchisor your franchisees need

Franchising your business is a big step, and when it works well, it allows you to grow, expand your reach, enter new markets and raise your profile. However, for franchising to work well, you...

Feb 6, 2024

How to build your brand's identity

Your brand is essential to maintain a recognizable presence in the marketplace, so making sure that all of your franchisees use consistent branding across all their marketing and promotional...

Jan 25, 2024

Success strategies for a franchise business...

Making money in business requires expansion and growth. Onboarding new franchisees may be the most obvious way of growing your brand and expanding into new territories, but there are other growth...

Jan 17, 2024

Should you get a franchising mentor?

A mentor can accelerate your personal and professional development, and when you make the leap into franchising, they can be invaluable in increasing your likelihood of success. Mentoring can be...

Jan 8, 2024

Networking opportunities in 2024

Networking is essential for succeeding in franchising because it offers franchisees the opportunity to grow and develop their skills, learn from the experiences of others, and apply industry...

Jan 4, 2024

Is being a quasi-preneur a bad thing?

If you follow the news, you will probably have seen various articles deeming franchisees to be "quasi-preneurs". This term has been applied based on the perceived reduced risk that these...

Dec 12, 2023

Assess your finances at the end of the year

It is easy to get caught up in the excitement of the rapidly approaching holiday season, but franchisees must complete their year-end financial planning activities before they take time...

Dec 5, 2023

Metrics franchisees should monitor

Running a successful business requires regularly assessing and analyzing key metrics related to sales, engagement and financial results. By understanding the current situation and comparing it to...

Nov 27, 2023

Understanding franchise fees and royalty payments

When you join a franchise, you are expected to make certain and specific payments to your franchisor. These fall into two categories: franchise fees and royalty payments. Every franchise...

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