Jeff Lefler

Jeff is founder and CEO of FranchiseGrade.com.

Jeff has been involved in the franchise industry for over 15 years, as a franchisee, President of a Franchisee Association and founder of FranchiseGrade.com. Jeff built FranchiseGrade.com to provide prospective franchisees an independent resource to benchmark and compare franchise investment risk. He believes that any franchise is an investment first and foremost and the most important aspect of a franchise is the ROI for a franchisee investor.

After years of research, FranchiseGrade.com is the #1 market research company in franchising. It’s data and research shows that 35,000 franchise outlets are opened and $25 billion invested each year into franchising – but there are less than 5,000 outlets of net growth each year. Jeff believes that franchisees need to better focus on a franchise investment’s ROI and not it’s consumer appeal.

Jeff Lefler's Recent Articles


Dec 1, 2017

College and Business Are Like Oil and Water

To me, college is like a guided tour at a museum. You know what you’re going to see and often what the outcome will be before you even start. Someone holds your hand, shows you the way, teaches...
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Sep 22, 2017

Franchise Systems are Stretching for Growth

It’s hard to grow a franchise system. Selling franchises can be daunting at times. To try and cast a wider net, some franchise systems differentiate their business model to appeal to a broader...
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Feb 15, 2016

Identifying Healthy Franchises

The 5 Most Important Items in a Franchise Disclosure Document There are approximately 35,000 new franchise outlets opened each year in the U.S. The activity...
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Upcoming Expos

Jan 24-26, 2019 Ft. Lauderdale, FL
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Franchise Expo South

Broward County Convention Center
May 30-Jun 1, 2019 New York, NY
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International Franchise Expo

The Javits Center
Sep 13-14, 2019 Rosemont, IL
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Franchise Expo Midwest

Donald E. Stephens Convention Center