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Three Ways Franchisors Should Pivot Right Now
By Harold Kestenbaum Despite what you might think, now is actually a great time for franchises. Whereas with the 2008 recession, access to funding and financing was extremely limited, the opposite is true now. With low interest rates and many funding programs targeting small businesses, franchisors have the unique opportunity right now to learn how to sell more franchises, despite the upheaval our world seems to be experiencing.
Top 11 Reasons Your Franchise Advertising Isn’t Working
Franchise advertising isn’t for the faint of heart. It’s a tricky business that can yield amazing results when executed correctly, or waste valuable dollars on low-quality leads, or no leads at all. Whether you’re an experience franchisor, or novice franchisee, the following franchise advertising pitfalls explain exactly how some franchise digital marketers are missing the mark.
Tech in the system: are you ready to launch?
Attorneys, franchisors, and franchisees have all been fascinated by high-tech gismos at one point in time or another. Most of us, dabble in the art of bringing high-tech into our current processes and systems. However, when your lower tech doesn’t play well with the newer high-tech systems you end up with a mess – if you’re lucky. We as many companies, have tried to lower our carbon footprint in the office. As a law firm, files and paper is what we do. In today’s digital age, especially in this COVID season, you would think paper to be obsolete. For law firms, and many companies, that’s a goal but not yet a reality. Taking typed notes on a laptop during a client meeting still just isn’t as personal as sitting down with a notebook and pen. Nor do I reach for my laptop or tablet when about to go into a firm meeting or take notes on what the next steps on moving a client forward are. How can we bridge the gap between the paper age and the digital age? We would like to share with you one piece of high-tech that meshed so well with our low-tech that we can’t imagine working without it! Entering into orbit from outer space – Rocketbook! You can tell I am just a little excited about this can’t you?
