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The world of franchising frequently touts franchise brokers as a valuable resource for achieving franchise sales goals. Given their credibility with buyers, franchising knowledge, and local presence, it simply makes sense, for many franchisors, that engaging a broker network is a smart strategy for generating franchise sales. But getting to the sale is not as simple as just deciding to “hire” a broker network. It’s more like a courtship.

As businesspeople, we give a lot of thought to time. We think in terms of Q1 through Q4, hours in a week, and when is the best time to do this or that? Regarding launching a franchise, we tend to compare the seasonal aspects of both the franchise industry and the industry in which we are operating, and choose the best time of year to get started. What we don’t often think of – in terms of time – is how long it takes to line up our legal ducks. Let this serve as a reminder that without the legalities, a franchise can’t get off the ground, and nobody has time for that.

An acquaintance of mine recently told me about an expensive mistake he made that taught him a valuable lesson. This business executive spent quite a bit of money on pay-per-click lead generation when a representative for the media resource reached out. The media rep promised a much more sophisticated campaign designed to deliver a far greater number of leads. And, as an expert in the field, the businessman trusted their capabilities. A few months later, the results started coming in and, indeed, this strategy delivered a substantially greater number of leads. But as time continued to pass, the businessman realized that these leads resulted in far fewer conversions and sales than expected. In the end, eyeing only the large six-figure marketing budget and not the company’s overall needs and strategies, the fox had snuck into the henhouse and my acquaintance paid the price.

Marlane Graphics provies a full range of commercial printing services. Established in 1987, Marlane has a long history of building lasting business relationships with our clients. From personalized design support, through high quality execution, through customized delivery - our service is what sets us apart. Every job, big or small, gets that same dedication to quality and service.

Franchise Your Business. Our franchise consulting services are primarily geared toward three markets: Companies seeking to franchise a business, companies who are already franchising, and manufacturers selling through dealers or distributors.

TopFire Media is an award-winning, integrated franchise marketing agency focused on achieving franchisor sales goals and optimizing franchisee local marketing efforts.