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An acquaintance of mine recently told me about an expensive mistake he made that taught him a valuable lesson. This business executive spent quite a bit of money on pay-per-click lead generation when a representative for the media resource reached out. The media rep promised a much more sophisticated campaign designed to deliver a far greater number of leads. And, as an expert in the field, the businessman trusted their capabilities. A few months later, the results started coming in and, indeed, this strategy delivered a substantially greater number of leads. But as time continued to pass, the businessman realized that these leads resulted in far fewer conversions and sales than expected. In the end, eyeing only the large six-figure marketing budget and not the company’s overall needs and strategies, the fox had snuck into the henhouse and my acquaintance paid the price.

Franchise owners in the food industry are feeling the brunt of the labor shortage that has plagued businesses, large and small, in a post-pandemic world. Early in the pandemic, restaurants struggled from shutdowns, consumer wariness, and limited capacity restrictions. As those things have improved in recent months, employers have been struck with a new problem – labor shortages.

There is a myth about franchising that goes something like this: franchisor-owned corporate stores will outperform franchised stores because franchised stores cannot meet the high level of quality that corporate stores do. This misconceived notion is fueled by the idea that by giving up some level of operational control in awarding a franchise, the franchisor is almost necessarily giving up some measure of quality control.

Marlane Graphics provies a full range of commercial printing services. Established in 1987, Marlane has a long history of building lasting business relationships with our clients. From personalized design support, through high quality execution, through customized delivery - our service is what sets us apart. Every job, big or small, gets that same dedication to quality and service.

Franchise Your Business. Our franchise consulting services are primarily geared toward three markets: Companies seeking to franchise a business, companies who are already franchising, and manufacturers selling through dealers or distributors.

TopFire Media is an award-winning, integrated franchise marketing agency focused on achieving franchisor sales goals and optimizing franchisee local marketing efforts.