WHY WOOPS!?

The macaron franchise has retail appeal and a major leg-up in the burgeoning gifting industry.

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ABOUT US

Our Story and Vision

WOOPS! was born in 2012 from a simple idea: Why not make money by opening a pop-up shop at the bustling Holiday Shops at Bryant Park in New York City — sharing delicious, specialty macarons with shoppers? The response let the founders know they were onto something, and they wasted no time in looking into how they could build a business on the idea that macarons make wonderful and special gifts as well as a day-brightening treat for oneself.

What's in a Name?

Four friends rented space in a 2012 holiday market, and in nine weeks they had sold $250,000 worth of macarons. Someone said "Woops, we have a business," and the company had a name.

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THE INDUSTRY

Multi-billion Dollar Industry

Retail bakeries generate billions in sales each year, but the retail storefront is just the tip of the icing for WOOPS! franchisees. Companies, organizations, friends and families spend billions every year to send food gifts. Franchisees' ability to tap into the gifting market is what turns a good franchise opportunity into a great one.

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KEYS TO SUCCESS

For Woopsters, there are three core activities that help drive profitability.

• Experiential Sales: Providing an experiential sales experience to customers
• Offsite Sales: Stepping away from the counter to build offsite sales
• Multi-unit Ownership: Enjoying the benefits of scale by opening multiple units

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Training & Support

WOOPS! has developed an intensive training platform that includes how to manage every aspect of your business, including the most important part: sharing the Woops! experience with your customers. We also train you on how to manage your inventory, operate your point of sale system and grow your non-retail business by including services such as catering, pop-ups and business-to-business events. In addition, we provide continual reviews to help you meet financial and performance goals, plus ongoing coaching that includes a step-by-step non-retail sales program to help you market your business to your community. Franchise owners also benefit from outstanding marketing support, a weekly e-newsletter, calls and more.

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Ready to claim your Spot?