With over 40+ years in franchising Craig has practically seen
it all. Having held every position, around the conference
table, with the exception of being a franchise owner/operator, he
has helped hundreds of companies either develop or refine their
franchise programs, or create their prototypes, through Franchise
Architects, a company he founded in 1980.
The most significant event in his life came in 1987 when he
began exploring the behavioral and “people” aspects of franchising.
Having worked with so many companies he realized that a
company could have the best product or service, at the consumer
level, but if they award a franchise to someone that cannot execute
the business model, in the manner in which it was designed, the
results just would not occur. Based on almost 10 years of
research and validation the Franchise Navigator was launched in
1996. Since then hundreds of franchise companies have had the
Franchise Navigator create their franchisee high performer profile,
along with strategies on how to attract the right profile to their
The experience of Franchise Navigator led to working with
either potential or current franchise operators in understanding
their Navigator Profile. The Navigator currently operates in
multiple spaces and the Entrepreneur Navigator is a tool used by
potential franchise owners to determine if they have the “right
stuff” to be a franchise owner. Further, his team of
Certified Navigator Life & Business Coaches work closely with
entrepreneurs and franchisees on better understanding their
individual strengths and areas of focus and how to increase
productivity and performance.
Craig Slavin's Recent Articles
Jun 24, 2016
Whether we realize it or not, everything we do in life and business is based on Behavioral Sciences. How our mind works and decisions are made or activities performed are all based on the...