Michael Seid

Michael Seid, CFE, is Managing Director of MSA Worldwide, a provider of domestic and international franchise advisory services considered "the leading strategic and tactical advisory firm in franchising" by the International Franchise Association. Michael is recognized as a leading authority on franchising and business expansion strategy. In addition to helping business owners franchise their companies, he assists established franchisors, multi-unit companies, and multi-branded companies in tactical planning, franchise relations, crisis management, expert witness, litigation support, mergers and acquisitions, and the strategic restructuring of franchise systems.

Michael has developed and provided programming for the IFA Education Foundation, and is the principal author of the IFA's Statement of Guiding Principles. MSA Worldwide is a member of the IFA Supplier Forum, and Michael has served on the Supplier Forum’s Board of Directors as a Past Chairman. He was appointed to the IFA Board of Directors and Executive Committee of the IFA and has served multiple terms as a member of the IFA Board of Directors.

Michael is chairman of the IFA’s Social Sector Franchising Task Force and has held numerous leadership positions in the IFA including as a trustee of the IFA’s Educational Foundation; Past Chairman of the VetFran committee; and as a member of numerous committees including the Finance Audit and Budget Committee, Research Committee, President’s Council, FranPAC Committee, Dues Task Force, and Franchise Relations Task Force.

Under Michael's guidance, MSA is committed to advancing the franchise model to improve the human condition and have a world-changing impact on poverty, diseases, and economic development at the Base of the Pyramid. Michael serves as Chief Concept Officer and a member of the Board of Directors and Executive Committee of CFWshops and One Family Health, social sector franchisors providing clinical services and essential medicines in Sub-Saharan Africa. He also serves on the board and executive committee of the HealthStore Foundation. He speaks frequently in the United States and internationally on social franchising, has presented to the World Franchise Council, and is on the steering committee of the Social Franchise Innovations Roundtable at the Peter T. Paul College of Business and Economics at the University of New Hampshire.

Michael is a frequent speaker and lecturer at universities and law schools, has spoken at the Doha Economic Conference in Qatar, and has testified and presented to federal, state, and local legislations on franchising. He has been qualified as an expert in franchising in the United States and Canada and have testified or provided litigation support in several cases involving franchising, restaurants, retailing, manufacturers, and service companies for franchisors and franchisees.

About MSA Worldwide

MSA Worldwide works with emerging franchise brands, and advises established franchisors and non-franchisors. Our approach to client services ensures that our client’s franchise offering, and their system’s structure and support are in alignment with their brand promise, their goals, and their objectives. We are widely recognized for our capabilities and work with many of the leading franchised and non-franchised brands. Our reputation for client performance has allowed us to be honored many times by our peers. There is no other firm of advisors in franchising that has the reputation and can deliver the depth or breadth of experience of MSA Worldwide.

Michael Seid's Recent Articles


Jun 19, 2018

How to Avoid a Bad Franchise Opportunity

With hundreds of superior franchise opportunities available today, there is no reason for you to settle for less than the best opportunity in your investment range. There's no single indicator...
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Apr 6, 2018

Franchising Your Business to Achieve...

Franchising ensures that when we shop at a locally owned franchise, regardless of where we live or travel, we can trust that our brand expectations will be met. Over 120 separate industries use...
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Upcoming Expos

Jan 24-26, 2019 Ft. Lauderdale, FL
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Franchise Expo South

Broward County Convention Center
May 30-Jun 1, 2019 New York, NY
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International Franchise Expo

The Javits Center
Sep 13-14, 2019 Rosemont, IL
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Franchise Expo Midwest

Donald E. Stephens Convention Center