Ed Teixeira

Ed Teixeira has over 35 years of experience in the franchise industry. He is the Chief Operating Officer for FranchiseGrade.com the leading Franchise Market Research firm in the industry. Ed consults with selected clients that are considering franchising their business and has testified as an expert franchise witness. He has served as a corporate executive for franchise firms in the retail, manufacturing, healthcare and technology industries and was also the franchisee of a multi-million dollar home healthcare franchise. He has transacted international licensing in Europe, Asia and South America. Ed is the author of Franchising from the Inside Out and The Franchise Buyers Manual, which has been endorsed by The American Association of Franchisees and Dealers, a rare distinction. He has spoken before various groups including the International Franchise Expo and the Chinese Franchise Association in Shanghai, China. Ed has grown franchise networks from the ground up and over the course of his career has been involved with over 1,000 franchise locations and has launched franchise concepts from existing business models.

He has conducted franchising workshops and published personal interviews with numerous franchisors. Ed has conducted seminars, written numerous articles on the subject of franchising and has been interviewed on TV and radio.

Ed Teixeira's Recent Articles


Oct 18, 2017

Prospective Franchisees Know Your Choices

In my experience, many individuals get locked into a specific franchise opportunity before fully understanding their options. We call this consumer driven investing, where they view a franchise...
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Jul 14, 2017

The Dangers of the Isolated Franchisee

When a franchisor introduces a new franchise program, the primary objective is to launch and grow the franchise network. This requires recruiting qualified franchise candidates and closing...
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Apr 28, 2017

Building Strong Franchise Relations

Franchise relations is used to refer to the state of the relationship between a franchisor and its franchisees, which can range from positive to negative. The level of franchise relations is one...
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Upcoming Expos

Jan 24-26, 2019 Ft. Lauderdale, FL
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Franchise Expo South

Broward County Convention Center
May 30-Jun 1, 2019 New York, NY
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International Franchise Expo

The Javits Center
Sep 13-14, 2019 Rosemont, IL
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Franchise Expo Midwest

Donald E. Stephens Convention Center