Rebecca Monet

She is an industry leader in researching, writing and validating franchisee-franchisor psychographic assessment tools. She is inventor of the Proven Match system and Zoracle’s SpotOn! meta-analysis approach.

She has been involved in the franchising for 23 years. She has written numerous whitepapers, case studies and articles on the psychology of performance, systemic influence on franchisee performance, cultural compatibility, social intelligence, franchisors stages of growth, the science of interdependency, and values-based recruiting. She has been a guest on several radio and television shows and contributor to magazines, panels and boards on topics specific to franchisee selection.

Her assessment tools are the foundation of strategic growth plans for numerous franchise companies. She is committed to helping franchise companies select a better quality candidate, increase franchisee validation, retain and replicate top producers, reduce support costs and increase profitability.

Rebecca Monet's Recent Articles


Nov 17, 2017

Is Your Franchisee Commitment Phobic?

Commitment appears to have gone out of fashion. Gone are the days of fidelity and faithfulness. Cohabitation has replaced marriage. Pay-as-you-go has replaced contracts. Today that product, idea...
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Oct 20, 2016

Lessons in Franchising by Aesop

The Donkey and the Grasshoppers A Donkey having heard some Grasshoppers chirping and singing was highly enchanted. Desiring to possess the same charms of melody, he asked, “Grasshoppers...
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Sep 28, 2016

Can A Big Ship Be Turned?

There was once a franchise company, a very big ship with many years of significant history behind it. Thousands of franchisees were spread across all continents with the potential to make a...
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Aug 19, 2016

The Empire Rules Unchallenged

Size Does Matter I know you’ve likely heard otherwise, but trust me size does matter. If some politically correct Ms. Know It All franchise broker has told you otherwise she’s pulling...
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Jul 12, 2016

Join the Plug n’ Play Revolution

Screw Henry Ford Screw Henry Ford we are no longer in the industrial age. Who wants to be yet another cog in the wheel? Henry, as you know popularized the assembly line and mass...
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Jun 23, 2016

Franchisee-Franchisor Fit Matters

I’ve been in the franchise space for 23 years and if I’ve learned anything it is this: Fit Matters. Any time you bring two people or things together it requires compatibility. Without which...
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May 16, 2016

Stages of Growth in Franchising

Last month we learned that franchise systems go through five predictable stages of growth, each offering challenges and opportunities for prospective franchisees. We also learned that a...
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