Roberto Litwak

Roberto serves as International Director of Operations and Sales for Feher & Feher, a business and franchise consulting firm. He has a Bachelor’s degree in Chemical Engineering from the Universidad Iberoamericana in Mexico City, Mexico and a Masters Degree in Business Administration with a concentration in International Business from The John’s Hopkins University in Baltimore, MD. He successfully completed the Franchise Mini-Master at NOVA Southeastern University in Ft. Lauderdale, FL and is a Certified Franchise Executive by the International Franchise Association (IFA).

In 2007, Roberto takes the challenge of starting the International operations of Feher & Feher and establishes the firm’s office in Los Angeles, CA, which he proudly leads today.

Roberto’s professional experience includes the implementation and operation of Mexican business and franchise concepts in the U.S. as well as incursion strategies and execution of U.S. based franchises into Mexico and Central America. Roberto has worked with global companies and franchisors helping them reach their full potential in domestic and foreign markets.

Roberto is a speaker and author in topics concerning international franchising and he is also the founder and president of The Oscar Litwak Foundation, a non-profit organization dedicated to lifting the spirits of sick and terminally-ill children.

Roberto Litwak 's Recent Articles


Aug 16, 2016

Going for Gold in Brazil

Brazil is now the center of the sporting world as Rio de Janeiro is hosting the XXXI Olympic Games and, as it is usually the case, the host country gains notoriety far beyond the matches, the meets...
Read More

Mar 27, 2016

Franchising: Business as Usual?

USA Today and Nation’s Restaurant News published articles shortly after the terrorist attacks in Brussels a few days ago stating that U.S. brands such as Starbucks and Domino’s would...
Read More

Upcoming Expos

Jan 24-26, 2019 Ft. Lauderdale, FL
Card image cap

Franchise Expo South

Broward County Convention Center
May 30-Jun 1, 2019 New York, NY
Card image cap

International Franchise Expo

The Javits Center
Sep 13-14, 2019 Rosemont, IL
Card image cap

Franchise Expo Midwest

Donald E. Stephens Convention Center