A franchise business consultant for more than 30 years, Mark
Siebert is the founder of the iFranchise Group and author of
Franchise Your Business: The Guide to Employing the Greatest Growth
Strategy Ever (Entrepreneur Press), as well as the author of
numerous articles on franchising. He has worked with hundreds of
franchisors from a variety of industries. His expertise is in
evaluating companies for franchisability, structuring franchise
offerings and developing franchise programs. During his career,
Siebert has personally assisted over 30 Fortune 2000 companies and
over 500 startup-franchisors.
The iFranchise Group’s consulting services for both emerging
and established franchisors have earned the firm international
renown. With more than 500 years of collective expertise in
franchise strategy, operations, marketing, and sales, Siebert and
his team of franchise consultants have worked with many of the
nation's top franchises.
He holds a B.S. in Advertising and an M.B.A. from Northern
Illinois University, and has taught undergraduate and post-graduate
courses in business and in franchising at several Chicago-area
Mark Siebert's Recent Articles
Feb 18, 2020
Create a Storybook Ending for Your Brand
The ability of a writer to connect with his readers is what lands some books on the best seller’s list and some in a bag at a yard sale. Like an ad...
Oct 29, 2019
Let’s talk about lead quality. Which side of the argument do you find yourself on when it comes to quality versus quantity? There are pros and cons to each, much depending on cost, and have...
Oct 15, 2019
As we approach the new year, it is perhaps a good time to reflect on our goals and on the strategy that we have employed to reach them. And, for some of us, that examination will lead us to the...
Jul 10, 2019
It’s the oldest customer service trick in the book made new again by modern technology. People want to feel listened to, catered to, and special. The only difference is now they want it faster...
May 1, 2019
We have all seen the viral videos that seem to propel companies to overnight success. And on occasion, we may feel that there are opportunities for us to replicate that within the bounds of our...
Mar 1, 2019
Within two years, fifty percent of the U.S. workforce will be millennials, seventy-five percent by the year 2030. They are driven, highly educated, and perhaps the most misunderstood demographic...
Dec 19, 2018
‘Tis the season to . . . watch football! While this time of year has us thinking of gratitude and generosity, many of us would be lying if we did not admit to having one eye on the NFL...
Oct 5, 2018
If you are one of the millions of Americans currently enthralled with the seemingly endless selection of talent competition-based reality shows on TV, then you have likely seen some pretty...
Jul 11, 2018
There are a number of reasons a person chooses to invest in a franchise versus starting their own independent business. The most obvious reasons are typically the established business model, the...
Apr 20, 2018
Most franchisors in the industry can agree – closing a franchise sale is an electrifying experience. They may also agree that spending money on lead generation is a troublesome task. The reality...
Mar 2, 2018
One of the first questions an emerging franchisor asks is “how many franchises can I sell?” A valid and expected question. But, the problem is, emerging franchisors should be asking themselves...
Oct 25, 2017
A system’s health and future depends on how comfortable novice franchisors are with one simple word. For some, saying “no” is second nature. Others warm up to it throughout the franchising...
Sep 26, 2017
The most pivotal decisions you will make as a new franchisor involve your strategy for program structure. These decisions, ultimately, affect key aspects of the offering – including the targeted...
Aug 30, 2017
When you’re calculating the specifics of your franchise growth plan, the pursuit of sustainable expansion only makes up part of the equation. If you’re thinking like a true entrepreneur, you’ll...
Jun 28, 2017
Franchisors in every stage of growth know that converting prospects is a daunting task. And, for good reason — the franchise sale is unlike any other. That’s why when implementing a franchise...