Bob McDevitt

Bob McDevitt has over 40 years marketing and operations experience with top restaurant brands including McDonald’s, Pizza Hut, Tony Roma's, Arby's and Golden Corral. Bob is President of McDevitt & Co., providing franchise brands with the advice and support they need to grow their concepts. Bob has lent his expertise to the franchise industry by serving on the Board of Directors of the International Franchise Association, and works within the franchise community to educate, support and foster growth for franchisors and franchisees.

Bob McDevitt's Recent Articles

Aug 15, 2016

The Value of Conflict

For 20 years I worked for a guy who often said, “If two people in business agree on everything, one of them is unnecessary”.   It was his way of saying that he wanted his team to express a different...
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May 9, 2016


One of the advantages of being a franchisee is that, in most cases, the franchisor assumes responsibility for marketing, product and process innovation. It can also be one of...
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Mar 2, 2016

Franchising: Educating The Masses

It’s easy to get trapped in your own space when you wake up every morning concentrating on your set of business problems and opportunities. My space happens to be restaurants (40 years) and...
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Technology At A Price

The technology available to bricks and mortar retailers and restaurants that utilize location modeling and site analysis for development and marketing, has taken a significant step forward....
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