Franchising, Optimism for Success!

Tom Feltenstein

Date

Feb 25, 2016

The unwillingness of a few franchisees, to make a COMMITMENT to a partnership, and to the mutual "Success", is the biggest single barrier franchisors have in reaching their goal.

It is, rather, an unwillingness to enter into the spirit of the partnership to the degree that is required for “Success”… and that hurts everybody!

The franchisors responsibility is to protect the franchise. One of the most important ways to do that, is to set STANDARDS and enforce RULES that increase the value of the franchise. If you don’t, you will not be SELLING franchises, but GIVING them away, piece by piece, and ERODING the STRENGTH of your system.

The strength of the system rests on two strong partners, and if either grows WEAK and INEFFECTIVE, the system will suffer in the long-term.

The obligation is to those who will be a CREDIT to the system, and that obligation includes making the TOUGH decisions, when it’s necessary.

It all begins with who we award a franchise to. If there’s a bottleneck, it’s at the top of the bottle. Recruiting is the name of the game.

"If you hire the wrong people, all the fancy management techniques in the world won’t bail you out. The most important decisions I make are hiring decisions." - Red Auerback (Former President of the Boston Celtics)

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