Rob Lancit - Franchise Industry Experts | Be The Boss

Rob Lancit

Rob got his first taste of franchising back in 1995 where he led the franchise division for a technology start-up. This led to his direct and active involvement with the IFA, and attendance at several US Trade Missions to Australia, New Zealand, Singapore, the United Kingdom and Italy.

During this period Rob worked with several top US Franchise systems, learning the ropes and discovering the pitfalls American franchise systems invariably stumbled into while attempting to develop Canadian versions of their US models.

In 2000 Rob launched FranTech Media, a franchise development firm with the express intention of assisting US franchisors expanding into the Canadian marketplace.

Then, in 2001 Rob perceived a need in the marketplace for a web portal geared towards franchising opportunities in Canada – BeTheBoss ( was the result. Which grew to be the largest and most respected franchise directory in the country, which he sold in 2015.

He brings a wealth of knowledge in understanding today’s technological challenge’s and is able to bridge the gap between business development and technology. In doing he is able to take online franchise directories to new heights all while ensuring the success of each site.

Rob Lancit's Recent Articles

Nov 22, 2019

Franchising for Businesswomen

More and more women are getting involved in business in America and that means that more and more women are becoming business owners. And for many women (and also many men), franchise ownership...
Read More

Nov 1, 2019

How the Staffing Business Works

“A Good Man Is Hard to Find” was penned by blues songwriter Eddie Green all the way back in 1917. The sentiment remains true over 100 years later when it comes to staffing, though there’s no need...
Read More

Oct 30, 2019

6 Benefits of Janitorial Franchises

Glamour does not always correlate to riches. It is still possible to make money in this world doing honest, hard work, even if it’s not glamorous. If you run a business, or even just your own...
Read More