Franchise Articles

Nov 29, 2018

How To Discount Your Product Without Sabotaging...

As competition in the different dining segments are in constant competition, some chains rely more and more on coupons and special discounts to draw sales. While in the short term discounting...

Nov 16, 2018

Marketing by Magnetic Attraction

The principle of attraction is most frequently presented as a metaphysical concept, carried to foolish extremes – thinking will make it so. It won’t, but it is a legitimate principle when applied...

Oct 5, 2018

Clever Marketing With Your Internal Customers

One of the hardest concepts to get across to business owners is that your employees and staff are also your customers. You can do all the clever marketing in the world, but if your staff aren’t...

Oct 5, 2018

Don’t Be Afraid to Be Yourself

If you are one of the millions of Americans currently enthralled with the seemingly endless selection of talent competition-based reality shows on TV, then you have likely seen some pretty...

Oct 4, 2018

Top 10 Most Important Clauses in a Retail Lease

Picking your battles is the best way that a small tenant can get the best deal possible in a commercial lease. If you aren’t an anchor tenant, you should be realistic about your relative...

Oct 3, 2018

Preleasing Undeveloped Property – For Franchise...

As either a new or existing franchise tenant, you may be tempted to prelease undeveloped property (to open a new store or move your store to). As we explain in our book, Negotiating Commercial...

Oct 2, 2018

Franchise Agreement vs. Franchise Disclosure...

It’s unfortunate, but some franchisees still do not read or understand their Franchise Agreement before committing to what may be the biggest investment of their lives – and then discover, after...

Oct 2, 2018

Effective Public Relations for Emerging Brands

Picture this: your franchise is up and running, you’ve got franchisees and a great franchise marketing plan to get them started. Congratulations! You’re well on your way. But odds are, like many...

Sep 26, 2018

ActionCOACH Franchise Business Celebrates 25 Years

Business coaching leader ActionCOACH recently celebrated 25 years in business at a lavish celebration held during its annual conference, which took place in Hamilton Island, Australia for...

Sep 25, 2018

Franchise Business Cruise Planners Earns 3 Honors

Home-based travel franchise business Cruise Planners recently took home three accolades at the World's Leading Cruise Lines Excellence Awards, which is hosted by Princess Cruises, Carnival...

Sep 24, 2018

Financing Options for a New Franchisee

A new franchisee can be funded by any combination of 3 methods: Self-Funding, Equity Financing and/or Debt Financing. In all cases, a new business owner will have to invest some of their own...

Sep 20, 2018

Build Your Loyalty Pillar

In the most recent article, I built the case for why you should focus on Building Layers of Loyalty into all aspects of your franchise. Short answer? It’s the foundational Pillar and...

Sep 14, 2018

Ageism Denied: Why Senior Entrepreneurs Succeed in...

Margaret Lewis had a great job and a great salary in what she described as the high point of her career. It was 2016 when she suffered a stroke and was hospitalized for 23 days. When she...

Sep 12, 2018

Grand Opening Strategies that Pop

Selling a franchise is an exciting accomplishment for any franchisor. Yet what is even more exciting is actually seeing your hard work come to fruition when your franchisees open their doors for...

Sep 12, 2018

Avoid these Common Hiring Mistakes: 10 Ways to...

In my 30-plus years of teaching and consulting with business owners and hiring managers about how to "hire tough so they can manage easy," I've discovered there are 10 commonplace mistakes almost...

Sep 11, 2018

The Practical Application of the Employee...

Misappropriation of cash and product by employees is an issue most franchise business owners and their leadership teams manage on a consistent basis. Most franchises invest time and money in...

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