Franchise Articles

Feb 10, 2019

Starting A New Franchise Concept Just Got Tougher

In a recent article in Forbes.com by Ed Teixeira, entitled “Seismic Changes are Altering the Franchise Industry”, Ed makes a compelling case that all the consolidation among franchise brands and...

Feb 8, 2019

Do You Need to Be Rich to Buy a Franchise?

We probably all want to be our own boss on some level. And for most of us, buying a franchise is the best, fastest, safest, and most profitable way of being our own boss. But who has the money...

Feb 6, 2019

The Top Types of Franchises to Own in 2019

There will always be times where one franchise looks better than another. Times when one market is doing better than another. Times when one industry has a positive economic forecast and another...

Feb 4, 2019

What Are the Best Categories of Franchise to Own?

“What are the best franchises to own?” It’s a question as common as its answer is complex. Answers (plural) we should say because there are multiple possible answers to the question of, “What...

Jan 31, 2019

What is the Current Franchising Landscape in the...

What is the American Dream? This is a question that is probably best left to literary critics, historians, and maybe economists. But ask a handful of everyday people on the street if “being your...

Jan 30, 2019

Finding a Great Franchise Location

Good franchisors will provide you with specific criteria for assessing potential locations for your franchised business. Understanding those criteria is the beginning of the process - now, it’s...

Jan 29, 2019

7 Great Types of Franchises You Can Buy

If you’re interested in buying a franchise, it can be difficult to decide what franchise you should buy. There are many great options out there. If only there was a handy franchise list to...

Jan 25, 2019

Choosing a CRM for your Franchise Business.

If you are a franchisor, then you understand the importance of managing the relationships you have with your franchisees. It is your job to be attentive, responsive, and supportive to each unit...

Jan 23, 2019

Social Listening: Five tools to help you hear your...

Social listening has become an important component of franchise marketing. Why? There is much to be learned about our target audiences through their social media behavior. Each social media...

Jan 21, 2019

3 Tasks to Top Your 2019 Marketing To-Do List

Business owners in 2019 have much more on their plate for marketing than those even just five years ago. Not only are you responsible for growing and nurturing email lists, supporting lead...

Jan 16, 2019

5 Ways To Ensure Franchisee Success in 2019

I agree. Success is in the eye of the beholder. If you agree, please answer the following question: What is needed for you to achieve the success you want in 2019? This is the reality:...

Jan 4, 2019

The Power of Strategic Planning

Every company, large or small, franchisee or franchisor, should create a strategic plan every year. The reason is that without a plan too much of the day-to-day work ends up being dedicated to...

Dec 19, 2018

When It’s Time to Call an Audible: Adjusting Your...

‘Tis the season to . . . watch football! While this time of year has us thinking of gratitude and generosity, many of us would be lying if we did not admit to having one eye on the NFL...

Dec 12, 2018

Revisiting Whether and How to Train Franchisee...

The NLRB’s recent reexaminations of co-employment issues in franchising have required franchisors to revisit their practices around the support they provide to franchisees, and how they manage...

Dec 11, 2018

Franchise Service Segment on The Rise - 3 Close...

I don’t need to read an IFA report to be convinced that residential and commercial services franchising are on the rise This week alone, I personally encountered three; two franchisees and one...

Dec 11, 2018

Local Marketing Strategies to Drive Traffic to...

As high-tech as our world is, there seems to be a societal need to not get lost in the digital realm of it all. Behind every click, post, and search, is a person trying to connect with another...

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