Franchise Articles

May 11, 2018

Marketing Warfare...The Winning Secrets

Business is war. The right marketing strategy is the key that leads to victory – profits and growing market share. And the wrong marketing strategy leads to defeat – deficits and shrinking market...

May 11, 2018

Multi-Unit Franchises: What’s the Difference?

When prospective clients talk about buying a “franchise,” they are generally thinking of a single unit franchise; i.e., a Dunkin’ Donuts, Sunoco, or McDonalds. But, there are a number of...

May 8, 2018

Selling Your Franchise Business

Like many professionals my age, I have been planning my retirement for the last 2 years. That included working on the normal stuff like downsizing my home, shoring up my estate plans, getting a...

May 4, 2018

Family Focus & Franchising

When we meet a new client – before we talk about brands, it’s important to identify motivators, the goals and the needs that this new business may provide. Today more than ever, clients are...

Apr 30, 2018

Breaking down the FDD

What to include, what not to include and everything in between... After weeks of preparation, financial audits and legal review, time has come to register your Franchise Disclosure...

Apr 20, 2018

The Perpetual Franchise Question: Can Losing Money...

Most franchisors in the industry can agree – closing a franchise sale is an electrifying experience. They may also agree that spending money on lead generation is a troublesome task. The reality...

Apr 18, 2018

Trends that Should Shape Your 2018 Marketing...

As new technologies and marketing channels emerge and consumer demographics, tastes and values evolve, it’s vital for franchise businesses to stay aware of current marketing trends. Especially...

Apr 13, 2018

It Is State Registration Time Again...Is Your...

If you are a new franchisor, you’re eager to get your brand launched and running. You have a Disclosure Document (“FDD”) drafted and you’re ready to introduce your brand to the masses…but are...

Apr 11, 2018

Turn Complaints Into Compliments Through Effective...

For most people, dining out is an emotional experience. And because restaurants must meet the physical and emotional needs of their guests, customer complaints present one of the biggest...

Apr 6, 2018

Franchising Your Business to Achieve...

Franchising ensures that when we shop at a locally owned franchise, regardless of where we live or travel, we can trust that our brand expectations will be met. Over 120 separate industries use...

Apr 4, 2018

Buying a Business? 5 Important Terms to Keep in...

Congratulations! You have chosen to embark on one of the most exciting journeys, to open your franchise. Opening a business can be a very overwhelming process, but it doesn't have to be if you...

Mar 29, 2018

Franchising on the Rebound: Bargain or Disaster

Franchise resales could be an ideal way to obtain a existing business. The most important issue to consider is why is the existing franchise up for sale. Franchisee-sales can offer a golden...

Mar 23, 2018

Is the Universe Speaking to You?

The universe sometimes has a funny way of speaking to us. The question is, are you listening? I suspect that you are because you landed on this website which probably means you are...

Mar 20, 2018

Getting New Franchisees Off to a Great Start

When training new franchisees, there is a term that is used regularly but has received a lot of criticism “Onboarding“ Many Franchisors believe that the “onboarding process” begins once a...

Mar 16, 2018

Sign of the Times: Using Technology to Recruit,...

Employees are a business’s greatest asset. Therefore, it is extremely important for franchises to properly recruit, source, and hire the most qualified talent. With advances in technology,...

Mar 14, 2018

Understanding Different Landlord Types – For...

How much do you know about your own commercial landlord? There is a strong likelihood that you will lease commercial space for your business but not, however, know all the facts about who you...

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