Franchise Articles

Aug 9, 2018

Creating and Building a Better Brand

I cannot overestimate the importance of creating and maintaining a powerful brand identity which, in the minds of your customers, will conjure up an image of incomparable quality and simply...

Jul 18, 2018

Evaluating Lead Generation Tactics

Finding the right mix for your franchise marketing efforts In the last decade or so, the franchise industry has experienced consistent, impressive growth. This is due largely to the...

Jul 11, 2018

Franchise Businesses Must Prepare for the EU's...

Before the internet, you didn't ever have to worry about customers who weren't nearby, but today, customers can come from all over the world. As a franchise business owner, customers well...

Jul 11, 2018

How Well Do You Communicate

The exchange of information, ideas, feelings, attitudes and values depends on successful communication. Through successful communication we develop those skills with whom we work. Communication...

Jul 11, 2018

Lean on Me, When You’re Not Strong

There are a number of reasons a person chooses to invest in a franchise versus starting their own independent business. The most obvious reasons are typically the established business model, the...

Jul 6, 2018

Funding your Small Business or Franchise: The Dos...

Are you ready to become a small business or franchise owner? If you’re like most prospective entrepreneurs, you’ll need to finance part or all of your business purchase. Ensuring you have an...

Jul 6, 2018

Finalizing the Formal Lease Agreement – For...

Once you’ve completed the offer to lease or letter of intent (LOI), it’s time to take the final step – signing the formal lease agreement. An offer to lease is sometimes called the short form...

Jul 6, 2018

Franchise Jargon: What Does It All Mean

Are you new to franchising and wondering what all the lingo, jargon, acronyms and abbreviations mean? You're not alone! I think the first question most people have is why abbreviations (abrv) are...

Jun 26, 2018

How to Triple The American Market…Through...

What would you say if I could tell you how to turn the 326 million (population) Americans into 978 million – to which you would have the opportunity to market your product/services? And, in...

Jun 19, 2018

How to Avoid a Bad Franchise Opportunity

With hundreds of superior franchise opportunities available today, there is no reason for you to settle for less than the best opportunity in your investment range. There's no single indicator...

Jun 12, 2018

Business Loans – Understanding Lenders and How to...

One of the most important things when considering business ownership is the question of how you’re going to pay for it. Since most people have experience obtaining a home loan, we frequently...

Jun 8, 2018

Suppliers Need To Realize B2B Selling Isn’t A Real...

There is no such thing as business to business (B2B) sales between suppliers and franchisors. Defining your sales efforts as B2B has pervasive limitations to your company’s mindset. For...

Jun 6, 2018

Equipment Leasing

The most common financing option available for franchises using equipment leasing is a capital lease. The main purpose of a capital lease is to finance the equipment purchase while preserving the...

Jun 5, 2018

Build Layers of Loyalty to Strengthen Your...

The 4 Pillars Approach is a strategic framework designed to strengthen, protect and grow your business. It was developed by the author during her fifteen years of ownership to complement...

May 16, 2018

Franchising and Succession Planning

Succession planning is not a topic that many small business and franchise operators what to think about. In addition to it’s often times negative connotation, its priority can sometimes be lost...

May 11, 2018

Marketing Warfare...The Winning Secrets

Business is war. The right marketing strategy is the key that leads to victory – profits and growing market share. And the wrong marketing strategy leads to defeat – deficits and shrinking market...

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