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Franchise Articles


Nov 7, 2017

Where will Passion Take You in Business?

Pat asks: Just beginning my search and I am looking to find a business I can be passionate about. Everyone tells me to “follow my passion”. Is this good advice? As an entrepreneur &...
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Oct 25, 2017

The Power of “No”

A system’s health and future depends on how comfortable novice franchisors are with one simple word. For some, saying “no” is second nature. Others warm up to it throughout the franchising...
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Oct 18, 2017

Prospective Franchisees Know Your Choices

In my experience, many individuals get locked into a specific franchise opportunity before fully understanding their options. We call this consumer driven investing, where they view a franchise...
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Oct 17, 2017

Tips for shopping for Tech

A few months ago I went shopping for a new car. I had a vague idea of what I wanted but I wasn’t completely sold on any one brand, make, or model. The only thing I had officially committed myself...
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Sep 29, 2017

What Is Neighborhood Marketing?

Neighborhood Marketing is an old concept, but it’s as relevant and fresh as any current technological mass media campaign. It’s about targeting your marketing efforts on specific neighborhoods,...
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Sep 27, 2017

Paving Your Path to Multiples

If you’re a potential franchisee looking at multiple units, unless you have over a $1 million in cash, you’re going to need some sort of financing in place to get all of your locations open. And...
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Sep 26, 2017

Developing Your Franchise Strategy

The most pivotal decisions you will make as a new franchisor involve your strategy for program structure. These decisions, ultimately, affect key aspects of the offering – including the targeted...
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