Franchise Articles

Feb 15, 2017

Social Store Marketing

One of the most overused and misunderstood terms in retail marketing today is “Local Store Marketing”. The term was typically used in conjunction with tactical programs like sponsoring a little...

Feb 8, 2017

Social Media Guidelines for Your Franchise

Where should you begin? When looking to get started on social media, or when you’re wanting to ramp up your exposure as a growing franchise, it’s a smart move to put social media guidelines...

Feb 1, 2017

AHEAD OF THE GAME

Each year business owners and their teams hold strategic planning sessions to assess the previous year and implement growth and development plans for the New Year. Focusing on profits, losses,...

Jan 27, 2017

A New Year - A New Resolve to Succeed: How to...

Please don’t hate me. I fully understand how obnoxious this is going to sound. I make resolutions and (mostly) keep them. And not just easy ones. I figured out a long time ago that this is...

Jan 26, 2017

Embrace the Future: Keys to Developing a Hit...

“Titanic” launched Rose’s and Jack’s iconic love story into box-office record books; Puff Daddy’s "Can't Nobody Hold Me Down" reached No. 5 on Billboard’s Top 100; Beanie Babies were the hottest...

Jan 25, 2017

5 Tips to Maximize Your Conference Exposure with...

Gaining and maintaining exposure onsite at a conference is often a challenging task and becomes increasingly more difficult the larger the event. Having a plan for your social media before...

Jan 18, 2017

The Coming Trade Turmoil

Since the surprise election of Donald Trump, there has been a period of time when the predictions of chaos have subsided, and certain franchise business acquaintances of mine are expecting...

Jan 13, 2017

Mediterranean Franchises on the Move

Mediterranean Franchises are on the Move. Many Americans are interested in opening a fast food establishment that offers simple, fresh, flavorful, health conscious meals using vegetables and...

Jan 11, 2017

Social Media Trends for Franchise Brands in 2017

The New Year is now upon us, it’s time to reflect on our social media achievements for 2016 and look forward to what we want to accomplish in 2017! (A social media marketing New Year’s...

Jan 6, 2017

Is Your Franchise Software Savvy?

Are consistent, engaging and impactful online experiences delivered through branded websites one of your New Year’s resolutions? Do you aspire to offer continually refreshed franchise content...

Jan 4, 2017

An Excerpt of Take the Fear Out of Franchising

“Will you come and see me this Saturday morning?” he asked. “I will,” I said. “But before we hang up, what kind of business are you in?” “Co-operative direct mail advertising,” he...

Dec 28, 2016

How a Local Franchisee and Santa Clause Helped...

In 1988 I lived in Overland Park, Kansas, just outside of Kansas City. Right before Thanksgiving each year the McDonalds franchisee in Overland Park would illuminate his restaurant with a...

Dec 23, 2016

Department of Labor Overtime Rule Injunction: What...

On November 22, 2016, Judge Amos L. Mazzant, III, federal judge for the Eastern District of Texas, issued a preliminary injunction on a nationwide basis that prevented the Department of Labor’s...

Dec 23, 2016

The Importance of Following the Franchisor’s...

“Oh, I just will do it my own way” is a gigantic step toward trouble. When I hear a prospective franchisee announce something along those lines, I have one bit of advice for them. “Don’t buy a...

Dec 21, 2016

The Franchise Relationship: Communication as a...

Communication is the key element in the ever-growing relationship between franchisor and franchisee. Whether it’s a franchisor interested in increasing franchisee revenues, or a franchisee hoping...

Dec 16, 2016

Revving Up for the New Year

It’s that time of the year once again, when millions hit the road and celebrate the holidays with their loved ones. In preparation for those journeys, most, first take some time to check out...

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