Franchise Articles

Dec 1, 2016

6 Tips for a Successful Holiday Season on Social...

The 2016 holiday marketing season is upon us! Each year it seems that holiday commercials and advertisements start earlier and earlier and they become even more clever than the year prior. So what...

Nov 1, 2016

Franchising growth: Benefits of pulling in the...

Every year, new companies emerge that believe they have the perfect idea or product that could set the world on fire, and bet big on themselves to open hundreds of locations seemingly...

Oct 25, 2016

Traits of the Potential Franchise

The tried-and-true process of awarding your franchise Potential franchisees share a host of commonalities. They’re entrepreneurial in sprit, emotional by nature and are motivated by a...

Oct 25, 2016

Franchisees & Franchisors Should Divide and...

Everyone is fairly familiar with the fact that franchise systems have two types of advertising; local and national. The national advertising can go by many names such as a National Marketing...

Oct 20, 2016

Lessons in Franchising by Aesop

The Donkey and the Grasshoppers A Donkey having heard some Grasshoppers chirping and singing was highly enchanted. Desiring to possess the same charms of melody, he asked, “Grasshoppers...

Oct 17, 2016

Employee “Stay” Interviews

While Exit Interviews deliver useful information about the organization and the departing employee’s manager, when it comes to keeping good people on board, they are analogous to closing the...

Oct 14, 2016

ENTREPRENUERIAL DISTRACTION: OR HOW TO ADD RISK...

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Oct 14, 2016

Localize That Content!

The power of localized content cannot be underestimated in the franchise world. Say you send out a promotion on behalf of your franchisee in south Florida for winter coats and snow shoes. While...

Oct 14, 2016

It’s Never Too Late to Become More Social

Taking Advantage of the Benefits of Social Media for Your Business As business-minded individuals, we understand how important a social media presence is, whether you’re managing a large or...

Oct 13, 2016

What Help Do Franchisors Provide Their Franchisees...

Potential franchisees should take a lesson from cautious pedestrians who look both ways before crossing the street. Before paying a substantial franchise fee, make sure you understand what...

Sep 30, 2016

Employer Provided Leave and the Americans with...

Disability discrimination charges filed with the Equal Employment Opportunity Commission (“EEOC”) has increased over six percent since 2015. The majority of claims allege employers fail to grant...

Sep 28, 2016

Can A Big Ship Be Turned?

There was once a franchise company, a very big ship with many years of significant history behind it. Thousands of franchisees were spread across all continents with the potential to make a...

Sep 20, 2016

A fast food franchise could be your ticket to life...

Many of us dream of moving to a tropical paradise such as Thailand. However, unless you are independently wealthy or do not need to work for the rest of your life, you can only afford to stay there...

Sep 19, 2016

Franchise Funding and the Importance of...

Franchise Funding and the Importance of Pre-Qualification Are you still wondering if you can afford to buy a franchise? While most franchises cost between $50,000 and $200,000 to get started;...

Sep 13, 2016

FRANCHISE PROSPECT SELECTION, ART OR SCIENCE?

In a board meeting a few years ago, I almost made a CEM (Career Ending Move). One of our board members made the comment that the Federal Disclosure Document (FDD) should not be used as a sales...

Sep 13, 2016

Social Media Is Changing Franchising

Franchising today just ain’t what it used to be. The popularity of social media cannot be ignored, and incorporating social media into your overall franchise marketing plan is necessary to remain...

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