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Franchise Articles


Dec 8, 2016

A Few Thoughts on Creativity

The definition of creativity that I like the most came from arguably the most creative person in history, Michelangelo. His definition of creativity was, “relating the previously unrelated”....
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Oct 25, 2016

Traits of the Potential Franchise

The tried-and-true process of awarding your franchise Potential franchisees share a host of commonalities. They’re entrepreneurial in sprit, emotional by nature and are motivated by a...
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Oct 20, 2016

Lessons in Franchising by Aesop

The Donkey and the Grasshoppers A Donkey having heard some Grasshoppers chirping and singing was highly enchanted. Desiring to possess the same charms of melody, he asked, “Grasshoppers...
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Oct 17, 2016

Employee “Stay” Interviews

While Exit Interviews deliver useful information about the organization and the departing employee’s manager, when it comes to keeping good people on board, they are analogous to closing the...
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Oct 14, 2016

Localize That Content!

The power of localized content cannot be underestimated in the franchise world. Say you send out a promotion on behalf of your franchisee in south Florida for winter coats and snow shoes. While...
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Sep 28, 2016

Can A Big Ship Be Turned?

There was once a franchise company, a very big ship with many years of significant history behind it. Thousands of franchisees were spread across all continents with the potential to make a...
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