Local Marketing Tips to Promote Your Franchise

Rob Lancit


Apr 06, 2017

So, you’ve recently purchased a franchise (congratulations!), but you’re probably thinking: now what? If that’s the case, then we’d like to take this opportunity to help you promote your franchise so that you can get more business, more customers, and ultimately, more sales.

Here at FranchiseExpo.com, we’re one of the leading companies in the nation when it comes to franchise opportunities. Whether you’re looking for retail, fast food, health and fitness, educational, automotive, or another franchise business for sale, you don’t have to look any further. We want you to succeed, which is why we’re going to give you a few great (of many) local marketing tips to promote your franchise.

Get out and learn about your potential customers as well your surroundings/neighbors - To make sure your potential customers are aware that your franchise is open for business, you can visit other local companies, apartment complexes, or even schools in the area to drop off marketing materials. Another perk of doing this is that it also allows you to begin establishing relationships with other business owners in town.

Give back to the community - Find a local charity, cause, school, or another organization that you can donate money, services, products, or simply time to. Often, consumers will frequent businesses that demonstrate they are doing good things for the community, which, in turn, allows the business to do good as well.

Obtain online reviews – More than ever, consumers are turning to online review sites to influence their final buying decisions. Therefore, having online reviews is important for franchises because they allow potential customers to learn about the experiences that others have had with the products or services. Even though you won't be able to control what most people say, you can ask those who’ve had great experiences at your store to leave positive online reviews.

Get connected with your local customer through social media – These days, social media is quickly becoming one of the best ways to get your business noticed online by customers in both your store’s local area, as well as other areas. Although we wouldn’t recommend making a company MySpace page, we’d suggest creating Facebook, Twitter, and Instagram accounts if your franchisor gives you the go-ahead. After all, social media also provides you with better opportunities to both connect and engage with your customers.

Using these marketing tips, you’ll be better at promoting your franchise in no time!

At FranchiseExpo.com, we’ll help you obtain the franchise you’ve been waiting for, whether that has to do with the retail or restaurant industry, etc. Lastly, we also offer marketing for franchisors right here on our site. To learn more about us and what we can do for your business, just browse our site, or give us a call!

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