Franchise Articles

Aug 17, 2017

How to Profile and Choose your Board of Directors

A competent board of directors or advisory board can be an invaluable resource for a franchisor. In the case of small or medium sized franchises, having advisors from outside the franchise offers...

Aug 11, 2017

Forge Franchisor Loyalty – Because It Matters

Many of the talented Fran Expo contributors focus their expert advice for the benefit of franchisors. As a former 15 year Kids ‘R’ Kids Academy franchisee, I can do that, but not as expertly as I...

Aug 9, 2017

10 Tips to Turn Your Franchise’s Utility Content...

Let’s face it; your utility content can be dry, sometimes stale, and perhaps overused. Sure, it’s great to have content provided by head office and in a pinch, it can prove to be crucial to...

Aug 2, 2017

The 6 Most Common Careless Franchise Disclosure...

I’ve written several articles identifying ways to better use your FDD as a marketing tool. What’s interesting to me is that most franchise executives see the FDD as a legal document and nothing...

Jul 28, 2017

Figuring Out Where Your Franchise Business will...

The location a franchisee leases is like the foundation upon every other brick is laid for the business. Franchise tenants understand this intellectually but often make poor site selection...

Jul 27, 2017

Increased Focus on Age Discrimination?

Earlier this year, the U.S. Equal Employment Opportunity Commission (EEOC) launched its commemoration of the 50th anniversary of the Age Discrimination in Employment Act of 1967 (ADEA). The ADEA...

Jul 26, 2017

Go the Extra Mile with the Right Franchise...

The franchise growth race is not given to the swift, but to the strategic. All too often, franchisors opt to structure their programs based on what will yield the most growth in the shortest...

Jul 21, 2017

The Right Media Mix For A Shoestring Budget

Marketing is, if nothing else, a fine balancing act of allocating resources and budget across seemingly endless channels to effectively reach an audience. So, determining a media mix that reaches...

Jul 20, 2017

A Brief History of Franchising and How the...

Have you ever wondered how franchising began? While most of us are familiar with our favorite franchises, not many people know the history of this famous business model. Following is a...

Jul 19, 2017

No Parking, No Problem

I have a friend who is a successful entrepreneur in Brooklyn. Victor has several businesses including bus depots, Subway franchises and recently three upscale grocery-deli stores. What makes...

Jul 19, 2017

Should You Franchise Your Business?

There are actually two questions bundled in the above. Question one is whether the business model itself is formatted in such a way that franchising makes economic sense to the franchisor and the...

Jul 14, 2017

Before You Sign … Six Questions You Must Ask Your...

A franchisor cannot – and will not – do everything for a prospective franchisee. While franchisors will often provide excellent name recognition, franchisee support, and training, they can leave...

Jul 14, 2017

Is Your Data Earning Its Keep?

Data is the lifeblood of your franchise organization. Your data fuels marketing and promotions, highlights KPIs, informs trends, enables responsiveness, and so much more. It’s truly your...

Jul 14, 2017

The Dangers of the Isolated Franchisee

When a franchisor introduces a new franchise program, the primary objective is to launch and grow the franchise network. This requires recruiting qualified franchise candidates and closing...

Jul 13, 2017

5 Tools to Help Grow Your Franchise

Being your own boss and owner of your very own franchise can be scary. All of the initial franchise training and support you’ve received in the first few months is now gone, and you have to open...

Jul 12, 2017

Wrong Platform? - Don’t Let Your Franchise Miss...

First off, what exactly are we talking about when we refer to being on the wrong platform? After all, franchise businesses are often built and run on many platforms. But here we’re talking...

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