Matt and Kristine Hayes, owners of BrightStar Care of
Mid-Missouri served in the U.S. Navy for six years from 1993-1999
together as Hospital Corpsman. Among the couple’s many interests in
the BrightStar Care model explained below is the fact that they
have the opportunity to serve local veterans through a partnership
with the Veteran Affairs Health System.
“As veterans and business owners, we feel extremely honored to
be able to give back to those who sacrificed so much,” said Matt
Hayes. “We chose BrightStar Care because of the brand’s absolute
commitment to providing the highest standard of care for veterans
who faithfully served our country and the stability of a proven
franchise model.”
Recent recipients of the company’s 2015 Rookie of the Year and
Customer Satisfaction Awards, the Hayes point to two main reasons
why they have become successful BrightStar Care franchisees. The
first being their professional backgrounds, which includes clinical
and sales and marketing backgrounds, which has enabled the couple
to work with clients in a client focused, high standard home care
business. The second is that our military backgrounds gave us the
tools and bearing to be successful in a franchise business
model.
“As long as you’re putting out quality work, paying attention
to detail, and focusing on the mission at hand, you are going to
succeed,” said Matt.
Prior to joining the BrightStar Care system, Matthew Hayes was
at a professional conference learning about the ACA and its impact
on the healthcare Industry. One of the ‘winners’ with all the law’s
changes was home care and home health. When Hayes returned home, he
asked his wife Kristine about looking into home care franchises.
Interestingly enough Kristine had just watched the Undercover Boss
episode for BrightStar Care, so the couple started looking into it.
The Hayes did evaluate about 5 or 6 other companies, but none had
the breadth of business or standards and in Matthew’s opinion, did
not hold the same opportunity, so they pursued BrightStar
Care.
From a personal perspective, “It means a lot to be a part of
something that is this meaningful. Working with our families and
hearing the stories of their loved ones shows how many amazing life
histories are out there that we would not otherwise know if it were
not for this experience.” Furthermore, the BrightStar Care business
model provides the foundation for franchisees to
succeed.
“I can be creative, but I have my limitations,” said Matt.
“BrightStar Care helps with expertly developed and innovative
programs that are ahead of even hospitals in our area. We also even
get referrals from competitors in the area when their client cases
become too complex, which I believe speaks a lot about BrightStar
Care’s model.”
The opportunities to expand with BrightStar Care are almost
limitless but the business model requires involvement. For example,
“We went out of our way to partner with a senior living company
that contains over sixteen communities in our area,” says Matt.
“Our location handles all of their needs for their skilled nursing
facility and ALF residents that covers everything from transition
care, to memory care to staffing and one on one care. While it was
our responsibility to create the business plan for the partnership,
BrightStar Care was a huge supporter in the process.”
As a whole, BrightStar Care possesses forward-looking
leadership and is always on the front edge of many upcoming changes
in the health care market. Whenever there are industry disruptions,
there is opportunity and BrightStar Care is continuously leading
the way.
