Juice It Up!, a leading handcrafted smoothie and raw juice bar chain, is opening its newest location in California. The new store will be in the City of Rocklin in the Rocklin Crossings shopping center on Crossings Drive, and it's under the leadership of new franchisees Bob and Ellen Mason.
According to Ellen Mason, the active family was looking for a franchise business that offers "better-for-you" fresh products that meshed with their healthy lifestyles, and they are thrilled to bring the national juice chain to their local community. The Masons visited several smoothie and raw juice chains, but it was Juice It Up!'s strong track record of success, level of support, product quality and veteran incentives that closed the deal for the former United States Marine and his wife.
The national chain's products are designed for both function and taste, meeting the nutritional needs and wants of guests at all health levels. Menu items include nutrient-rich bowls with super-fruits such as acai berries, freshly squeezed raw juices, and made-to-order veggie and fruit smoothies. Add-on options include spinach and kale for smoothies and bowls to add extra minerals, vitamins, and fiber. Granola, honey and fresh bananas are used to transform smoothies into healthy meal replacement options.
Carol DeNembo, the chain's vice president, says the company knows what works and what doesn't because of its years of experience in the industry and time spent as a market leader. DeNembo said that the brand listens to its guests and is proud to be a trailblazer in terms of customization options and flavor combinations.
As a VetFran member, the juice and smoothie chain is committed to giving back to those who have served in the Armed Forces by offering cost reductions on its franchise opportunities. Qualified veterans will receive a $15,000 franchise fee reduction and an additional incentive if two units are purchased. If the second unit is built out within 12 months of the first, the second franchise fee is fully refunded.
Founded in 1995, Juice It Up! has since grown to become the leading national juice and smoothie chain in the United States and boasts more than 85 locations across New Mexico, Arizona, California, Oregon and Texas. Currently, the brand has franchise opportunities available across the US. The initial franchisee fee ranges from $10,000 to $25,000, and the initial total investment runs from $249,550 to $343,726.
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