Emerging and rapidly growing Mexican Quick Service Restaurant
chain Del Taco is increasing its presence in New Mexico
with five new franchise business locations. Two stores
just opened, and another three are in development. With the brand's
strong success in the Southwest leading the way, one new restaurant
opened in Farmington in 2015 and another one opened in Alamogordo
in 2016. The other three locations are slated for Las Vegas, New
Mexico, and Clovis and Gallup, which will bring the company's
footprint to ten locations in the state.
QK Holdings, LLC, a longtime franchise partner with an
impressive 15 years with the brand, is leading the New Mexico
charge. According to QK Holdings CEO and current franchisee Doug
Koch, this brand is the only one offering guests fresh burritos and
tacos at the same sort of drive-thru that usually handles American
staples such as fries, burgers and shakes. Koch also credited
recent brand changes involving more fresh prep and a new menu
platform for its continued success in the state.
One of the fastest-growing
sectors in the industry is the MQSR category, and this
Mexican chain has been making its own space right within the
segment. Its combination of fresh prep and quality ingredients with
the traditional value and convenience of the quick serve segment
has resonated with a broad base of customers. The unique "barbell"
menu is another bright spot, allowing customers to order premium
products like the Epic Burritos or value items on the "Buck &
Under" menu.
Director of Franchise Development Laura Tanaka added that the
chain has had 16 years of company-owned same store sales growth,
indicating that the brand is prime for growth and is connecting
with consumers nationwide. Like Koch, Tanaka cited the menu as one
of the brand's advantages because it allows customers to have
value, quality and convenience all at the same time.
The
Del Taco Franchise Opportunity founded
back in 1964, Del Taco has since grown to the second-largest MQSR
in the country and operates in 16 states. Currently, the company is
actively seeking growth and offering exclusive rights to develop
territories for qualified franchisees who want to enter new
markets. Applicants who qualify for this exciting franchise
opportunity will have a net worth of at least $1 million, with
$500,000 or more liquid, and they must be willing to commit to
developing at least two locations. The initial franchisee fee is
$35,000, while the total upfront investment ranges from $767,000 to
$1,646,384.
