Chicken chain Zaxby’s recently opened its first location in The Falls Shopping Center in Bristol, Virginia. The 3,800-square-foot Bristol Zaxby’s is a farmhouse-themed prototype that could be the new design for the chain’s locations in the future, and it’s going to be home to more than 50 full-time and part-time workers.
Alan Crowder, a Zaxby’s General Manager, said the Bristol prototype is one of just two in the country, and he praised the local beauty of the new site.
The Bristol store marks the Georgia-based franchise business’ fifth location in the Tri-Cities area and the first Zaxby’s on the Virginia side. Its owners are none other than Tony Townley and Zach McLeroy, the brand’s co-founders, through Zax LLC, Zaxby’s largest licensee with more than 120 locations.
Zaxby’s outlets traditionally have bold décor and bright colors, but the Bristol prototype features darker tones and a more rustic look with nostalgic signs adorning the walls.
Crowder described the new Zaxby's look as being closer to a full-service restaurant than a fast-food feel, with a very different kitchen layout than you'd find in a traditional Zaxby’s. The manager says that other visitors to the second prototype location will sometimes enter and stop because they’re not sure whether they need to wait to be seated.
Bristol Zaxby’s opened for the first time on Monday, February 1st, and it attracted a small crowd, with some people lining up as early as 4:00am for free meal gift card giveaways. This is the first eatery in the Falls development, and Crowder believes that this is an advantage because patrons won’t have any other options. However, the GM did note that he and his staff would do everything they can to ensure people will want to return to the Bristol store even when they have alternatives available.
The Zaxby’s Franchise Opportunity
Zaxby’s first location was opened in 1990 in Georgia by childhood friends Tony Townley and Zach McLeroy. Since then, the chain has grown to more than 700 locations across 16 states and is still expanding. The franchise business focuses on chicken and associated products, including salads, bone-in and boneless wings, and sandwiches.
Zaxby’s is seeking franchisees in key areas, particularly in the South and Southeast regions. Available markets include Dallas and Houston in Texas, Louisville in Kentucky, and West Palm Beach in Florida.
Alongside a commitment to customer satisfaction, Zaxby’s also focuses on the community. The franchise brand is partnered with the Make-A-Wish Foundation and has sponsored more than 200 wishes since 2011 to the tune of $1.9 million.
Qualified franchisees will have at net worth of at least $1,000,000, with a minimum of $500,000 in liquid capital and must be able to pass a background check that includes the evaluation of credit history and criminal records.
If you’re on the hunt for a franchise opportunity that has its own unique style and solid growth potential, be sure to take a closer look at Zaxby’s.
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