IN2IT Nutrition and Fitness Franchise Chain Moves | Be The Boss

IN2IT Nutrition and Fitness Franchise Chain Moves


Mar 11, 2013

San Diego, CA. (May 14, 2012) /PRNewswire/ Dennis Rieder, President and CEO of IN2IT Franchising, Inc., the nation’s most unique chain of combined retail nutrition stores and fitness gyms, announced a move to larger offices to bolster its position to become a leading global multi-channel specialty retailer in the burgeoning health and fitness industry.

“The move is part of a market strategy to transition from a specialty retailer to a respected global brand consisting of franchised retail stores, wholesale distribution, and licensed manufacturing laboratories worldwide,” said Carl Kosnar, Managing Partner of The Kosnar Group, franchise development consultants for IN2IT Franchising, Inc.

Rieder said that all the current home office staff has committed to remaining with the company and making the move to the new location. He said relocating IN2IT to the new location in La Jolla is a sound strategic move for the fast-growing franchise which now has franchises operating from California to Florida and soon to open in Lagos, Nigeria.

“The relocation to the new, larger facility, with it’s proximity to the San Diego International Airport and our manufacturing laboratory, will make us infinitely more accessible to both our current and prospective franchise owners, from the initial training process to day-to-day support. IN2IT has tremendous growth potential and being in a location like La Jolla makes sense for our vision,” Kosnar added.

About IN2IT Franchising, Inc.

The major difference between IN2IT Nutrition and Fitness and all other competition can be summed up rather succinctly. No other company-owned or franchise retail nutrition store chain includes a combined gym facility offering personal fitness training, weight training, and cardio boxing, for a low-cost investment.

IN2IT provides training regimens and nutritional products which are proprietary to IN2IT, offering a turn-key franchise with the franchisee and staff receiving full training and ongoing support. The Company sources and trains membership salespeople in addition to recruiting professional trainers for its franchisees. IN2IT has trained world champion bodybuilders, however, the vast majority of our members are women and men who are just interested in weight training and enjoying the benefits of our nutrition and fitness training program.

Potential IN2IT Standard Model franchisees are required to pay a $25,000 franchise fee which is included in the $122,550 to $150,000 range of capital needed to get started. Potential IN2IT Express Model (Including juice bar) franchisees are required to pay a $20,000 franchise fee which is included in the $75,000 to $100,000 range of capital needed to get started. Location options range from retail strip shopping centers and mall kiosks to leased departments in hotels and big-box gyms. Absolutely no previous health, nutrition, and fitness experience is necessary to qualify for an IN2IT franchise.