Burger King Franchise to sell Beer at "Whopper Bar" in Miami

Date

Mar 11, 2013

PR Log (Press Release) – Jan 29, 2010 – Burger King is turning to the King of Beers for a boost at its first establishment selling alcohol -- the Whopper Bar in Miami Beach's South Beach neighborhood, USA Today reported.

The Whopper Bar will sell beers from Anheuser-Busch and MillerCoors alongside its Whoppers and fries in an effort to compete with casual dining restaurants in areas with high pedestrian traffic. Beer options will include Budweiser, Bud Lite, Bud Lite Lime and Miller Lite.

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"Serving as an 'innovation lab' with new features and menu items, the Whopper Bar demonstrates how Burger King Corp. is always looking for new ways to provide a premium restaurant experience," Burger King spokeswoman Lauren Ross told Slashfood.

"The beer products make for a perfect pairing with a customized Whopper sandwich."

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