Joining Forces with a Business Coaching Brand Pays Off | Be The Boss

Joining Forces with a Business Coaching Brand Pays Off


Mar 11, 2013

February 16, 2012 // Las Vegas- A recent independent study found businesses working with an ActionCOACH Business Coach saw an increase in profits of 61 percent. The same study also revealed the return on investment for businesses that work with an ActionCOACH Business Coach was $10.80 in net profit for every dollar invested.

“We are the only business coaching company that guarantees a return on investment for clients within 17 weeks and we instituted the guarantee during a recession, so we have a lot of confidence that our systems, methodologies and coaches are the best in the industry,” Jodie Shaw, the CEO of ActionCOACH USA and Canada said.

This latest study comes on the heels of an industry report released by the International Coaching Federation which revealed being an independent coach versus being an ActionCOACH could mean the difference in success.

It is clear from this study that while the business coaching industry was growing, membership in coaching organizations wasn’t the key to increased revenue by coaches.

Instead, synergy achieved through a single brand, like ActionCOACH, is the key to a more successful coaching career.

According to the ICF study, there are about 50,000 professional coaches around the world and business coaching generated almost $1.9 billion in revenue over the last year. The average annual revenue for coaches in North America according to the study is $50,400, while the average ActionCOACH earnings were $245,000 in the company’s last earnings report.

“Our coaches practice what they preach and they have coaches who hold them accountable, and systems which are proven to work globally, which is why our Business Coaches earn more, and why clients do better with an ActionCOACH than with other coaching organizations.”

The affect of these findings speak to how affective ActionCOACH is in generating profits, both for clients and for the coaches themselves.

“For more and more businesses the difference between success and failure is their coach,” Shaw said. “Our coaches outperform other coaches and our systems outperform other systems, which is why we can guarantee results and why we get talented coaches who know that their best chance of making an impact in their community and having a successful career is by becoming an ActionCOACH Business Coach.”

ActionCOACH was founded in 1993 by Brad Sugars. By franchising the company in 1997, Sugars helped popularize and grow business coaching as an industry.