Imagine your business (Franchisor or Franchisee) is a car that
has an eight-cylinder engine.
Each of the cylinders are equally as important as the other
working harmoniously with the others. When one cylinder fails
it can stop the entire engine from running.
Warning lights then illuminate an automobile’s dashboard
prompting the driver to take corrective action to avoid costly
mistakes or ultimate engine failure. Driving a business is
different – and not nearly so simple.
In business there is no dashboard nor any other type of
warning signals to caution of potential problems that could lead to
poor performance or even business failure.
How then can a business person know when potential
problems exist – problems that must be corrected if the company is
Organizing and running a business can be divided into eight
disciplines or cylinders.
Each cylinder needs to be addressed early on and continuously
throughout the lifespan of the business.
owner, including a franchise company, has to
create a “rules-based” business model. Owning a franchise
business, all the systems and procedures are established. The
franchise company has developed and refined the process and
procedures that successfully work to maintain uniformity and
The goal, for the franchise company, is to evolve and build a
professionally managed (Stage 31) franchise company using competent
professionals and department heads who embrace these rules and run
their individual departments accordingly.
This enables the franchise owner to manage their franchise
more effectively and benefit both the consumer and franchise at the
Let’s look at how behavioral sciences affects each of
cylinder addresses what takes place within the “four walls” or the
“core” of the business. This includes operational, procedural
and/or technical manuals that are the “bible” for operating
the business. In a franchise business, that bible has already been
created by the franchisor for use by its franchisees.
Training programs transfer the processes for operational
consistency so customers have the same experience in every
franchise location. Site selection manuals, for location
preference, prescribe the specifications for evaluating and
selecting locations. Field support manuals enable the field staff
to effectively service and support the franchise network.
We have found, during the past 20+ years of research into
behavioral characteristics, that different profiles learn and
respond differently. Some profiles are Auditory, which means
they learn by what they hear so training programs that have voice
recordings are the most beneficial for this profile.
Other profiles can be Visual, meaning they learn best by what
they see so audio/visual training aids are best for this profile.
Some are Kinesthetic, learners which means they learn by what
That is a combination of how the brain and the heart work in
tandem with each other, which, scientists have proven exists.
There is no “one-size fits all” formula in franchising because
every person is “wired” differently. A company, business
owner or franchise operator must realize this very crucial factor
to ensure they have “the right people on their bus” and are
catering to the needs of each individual instead of trying to force
a round peg into a square hole.
1.Taken from Franchise Stages of Growth. ™ Registered
with the Library of Congress in 1991 and first used in 1985.
Originally presented at the 31st Annual International Franchise
Association Convention, Miami Beach, Florida 1991. And
The Core Element of the Franchise Gold 100 for Success Magazine in
1988 – 1992.
Read more on the Eight Cylinders of business
in: Franchising is Full of B.S. No, Not That B.S.
For information about this title or to order other books
and/or Electronic media, contact the publisher
at www.franchisenavigator.com or by email
Copyright © 2016 by Craig Slavin, Franchise Central
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