MOOYAH Burgers, Fries & Shakes Franchise Business


Aug 10, 2017

Leading fast-casual burger franchise business MOOYAH Burgers, Fries & Shakes is celebrating its tenth year in business with a bang across its entire system. On July 10th, the chain will host a birthday party at participating stores with a twist: it will be giving away gifts instead of receiving them. Ten percent of the sales from that day will be donated to nonprofit No Kid Hungry, which is dedicated to ending childhood hunger worldwide. In addition to that donation, the brand will also donate another ten cents for every photo posted to Twitter, Facebook or Instagram with the "MOOYAH10" hashtag.

The celebration festivities will include a complimentary t-shirt for customers of the opening 100 transactions at each location, a free cake pop with shake purchases, and a 10-patty cheeseburger eating contest. The contest burger is 3.31 pounds of certified Angus Beef and ten slices of cheese on the brand's in-house baked, non-GMO potato bun.

CEO Michael Mabry said this is a great time for the company, so they are rallying their whole system to join in and celebrate. In just one decade, the CEO says the brand was launched and grew across 19 states and ten countries, and this is only the beginning of its journey.

MOOYAH was founded back in 2007 in Texas and continued to expand across the state for five years before adding more stores nationwide. In April of 2017, the company was bought by Gala Capital Partners, LLC, which is lead by industry veteran Anand Gala. The MOOYAH team, Gala and his team are currently working out a plan for the next five years, with a focus on same-store sales growth improvement and unit-level economics. Another 15 franchise business units are set to open in the US and overseas by the end of the year, and more expansion is planned for the immediate future.

The "better burger" brand is a unique franchise opportunity in terms of its vision in this category. Ingredients are fresh and include non-GMO buns, never-frozen certified Angus beef, all natural turkey and leading vegetarian brand options, and all are served at affordable price points.

Last year, this brand passed 100 units, but it is still seeking qualified franchisees in many markets. To qualify for this franchise opportunity, you need a net worth of at least $600,000, with $250,000 or more liquid. The initial investment ranges from $373,350 to $623,300.

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