International retail furniture franchise business BoConcept is celebrating its 65th anniversary with an eye on industry innovation and expansion. The global brand, known for its functional yet high-quality furniture pieces, has close to 300 stores spanning 60 countries.
To mark its 65th year, BoConcept released a special furniture collection that was inspired by the Adelaide dining chair, a very successful design that conveys the simplicity of Nordic expression. This anniversary collection brings that feel into other areas of the home with its living chair, coffee table, barstool and sofa.
Brand Director of US Marketing Steen Knigge noted that despite the company's long legacy, their lines are more progressive and modern now than ever. The director added that the brand's concepts will continue to push the boundaries of functionality and innovation and that the Danish-founded company is thrilled to celebrate this anniversary by offering a brand new collection to fans around the world.
Having already become a dominating force in the Asian and European markets, the company is now working on an expansion plan into the US market. Recently, a pop-up location opened in New York City's famous SoHo neighborhood, and a flagship store that is expected to open soon on the city's iconic Madison Avenue.
BoConcept began offering franchise opportunities back in 1993 and is known for the support it provides to franchisees, which includes help with design planning, store openings, local marketing, and visual merchandising. Franchisees also gain access to the brand's online university, which is an educational tool designed to help them reach operational success in record time.
Currently, this furniture brand is primed for growth and looking for driven franchisees who are interested in multi-unit franchise opportunities to join its team. Applicants who qualify will have a net worth of at least $400,000, with $200,000 or more liquid. The franchise fee is $30,000, and the initial investment ranges from $350,750 to $1,052,700.