Mar 11, 2013

Pizza Fusion listed as the #5 Twitter Growth Brand and the #8 Facebook Growth Brand by Nation's Restaurant News' new Social Media Index!

Nationa's Restaurant News has created the most comprehensive tracking system for social media efforts in the restaurant industry to help businesses understand and compete in the social world. Pizza Fusion, an emerging organic pizza concept, showed some prowess making the Top 10 lists in both the Twitter and Facebook growth categories, listed amongst such established brands as Subway, P.F. Chang's, Pink Berry, Ruby Tuesday and Domino's and beating out other industry leader's such as Burger King, Panera Bread, CPK, Chili's and Papa John's.

The Nationa's Restaurant News Restaurant Social Media Index was developed to provide learnings that will help restaurants become more robust and effective in their use of social media, digital content and brand development. It gathers the basics of social media efforts, from Twitter, Facebook, YouTube and Google, and utilizes third-party technologies - from the highly-acclaimed Klout rankings to the social analytic system, Social Insights, - to determine what brands and actions are moving consumers.

The Restaurant Social Media Index is a quantitative tracking effort of more than 600 restaurant brands, more than 23 million consumers, and thousands of keywords, menu items and restaurant terms - each of which has been indexed during the past two years. The RSMI will dive deep, not only into brand actions, but also into the interaction in brand content quality, consumer engagement, consumer influence and overall reach of the brand.