McDonalds Franchise plan to drive sales continue to work


Mar 11, 2013

PR Log (Press Release) – Dec 02, 2009 – McDonalds plan to drive sales continue to work

Financial News USA
City of Industry, CA --( 11/12/2009 - Fast Food Franchise industry news provided by Financial News USA. Mcdonald's held an investor meeting today, which outlined the Company's priorities to continue to drive growth in sales, market share and returns through a strategic focus on its customers and restaurants under the successful Plan to Win. This includes plans to open about 1,000 new restaurants and reimage 2,300 existing locations worldwide in 2010.

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McDonald's constant currency growth targets are:

* Average annual sales growth of 3% to 5%;
* Average annual operating income growth of 6% to 7%; and
* Return on incremental invested capital in the high teens.
COO Ralph Alvarez stated the company will aggressively pursue goals in three key areas: service enhancements, restaurant re-imaging and menu innovation. The fast food giant is also increasing capital expenditures in 2010 to $2.4 billion for strategic brand differentiating investments. Through October 2009, McDonalds has returned $4.3 billion to shareholders, bringing total cash returned to $15.8 billion.

The Company's preliminary 2010 outlook is for its overall basket of goods cost to be relatively flat in the U.S. and Europe. In addition, the Company said that currency translation is expected to benefit 2010 earnings per share by 10 to 13 cents based on current exchange rates.

McDonald's tentatively plans to release November sales before the market opens on December 8, 2009.

McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants in more than 100 countries. About 80% of McDonald's restaurants worldwide are owned and operated by franchisees.

Learn what it really takes to own a McDonalds Franchise - Click Here

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