Prioritize your public persona
Your business's success rides upon its reputation. At...
Love it or hate it, Halloween is a golden opportunity to boost sales and engage with your customers in a novel and entertaining manner. By embracing some creative marketing strategies, you can make this holiday a real success.
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Social media: Use your social media platforms to promote Halloween-themed products (or those that can be linked, however tenuously, via a catchy pun), to share behind-the-scenes footage of your preparations for the holiday or to host contests and giveaways. You can encourage customers to share their experiences with your products or services to boost your reach and increase user engagement.
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Email marketing: If you have an email marketing list, make the best possible use of it by offering these loyal subscribers special holiday offers, make recommendations, or share useful holiday tips about your products or services. Use eye-catching visuals and subject lines to entice them to open the emails.
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Decorate yourself and your business: If it is safe and practical, and your franchisor approves, you could consider decorating your store and wearing job-appropriate costumes in the week running up to Halloween. Not only does it show that you are getting into the spirit of the occasion, but it will also get customers talking and could well increase visits to your store.
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Collaborate with other businesses: Again, you will need to seek approval from your franchisor, but Halloween is a great opportunity to collaborate with other businesses, charities and community groups to develop joint promotions, raise money for good causes, and most importantly, increase your customer base and reputation.
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Promotions and discounts: Many American franchises will be offering promotions and discounts during the holiday season, for Thanksgiving if not for Halloween. Make sure to advertise these early to maximize uptake.
Remember to track the success of your Halloween marketing strategies to ensure that the effort you put in is worthwhile. Monitoring sales, social media engagement, website traffic and email open rates will give you valuable information regarding the success of your marketing strategy, allowing you to tailor it as appropriate to increase customer engagement.
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Halloween is your last big holiday before Christmas, so make sure you take advantage of this opportunity to raise your profile. When you create a meaningful connection with customers at Halloween, you increase the likelihood they will remain loyal at Christmas, so get in the Halloween spirit and watch your business thrive.
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