Matthew Metcalfe of Generator Supercenter

Date

May 16, 2017

1. Tell us about the Generator Supercenter™ concept.

Generator Supercenter™ is the #1 Generac dealer in North America.

Our business is a threefold stream of income. Sales of generator installs set the ball in motion. This alone is reason to join the best in the business. Once a customer is installed it’s not over because now you start on a lifelong relationship for your second stream, service to the customer. As you install more customers your service portion grows to a business of its own. The third stream is remote monitoring. This allows you to grow and have annual income from the monitoring which is staggering. Our opportunity is diversified in these streams of income and this is only a taste of the limitless streams of income you can experience.

2. How and when did you become involved with Generator Supercenter™?

Our humble origins started in 2005 with my brother and me. Through many years it is of trial by fire, attention to detail, and excellent customer service, they have transformed Generator Supercenter into what today: # 1 Premier Generac Dealer in North America. Providing equipment, Turnkey installation, service, and 24/7global monitoring for residential and commercial customers. Our diversified and experienced staff of executives, consultants, certified electricians, mechanics, and plumbers is the best in our field.

3. What was your background prior to joining Generator Supercenter™?

My brother and I have started several ventures together as young entrepreneurs. When we started Generator Supercenter™ I was selling Mattresses and my brother had a dry cleaners. We were both in our early 20”s. I had been an electrician’s helper at one point of my life but for the most part we were green to the industry with no experience. So we hired the right people. Something we still do today. I passed my Master Electrical exam as one of the youngest Master Electricians in Texas. Now we have solutions for every problem as well as methods and techniques we teach our franchisee’s so they don’t have to start with the learning curve we experienced. They learn how to sell and install generators to make money.

4. What are some of the advantages in being a Generator Supercenter™ franchisee?

By becoming a Generator Supercenter franchisee, you benefit from our exceptional reputation, established business and customer service model, and proven experience in this industry. We give you the tools you need to build a successful generator installation, sales, and repair business!

5. Who is your ideal franchisee?

A person who believes generators are a great idea. Someone who has been in charge of people and can follow our game plan of proven success. HVAC and service industry people tend to know what you must understand; the customer is employing you to provide a service. We are interviewing our franchisees; we are not just looking for someone who has the money.

6. Tell us a little about the Generator Market?

Generators are a multi-Billion-dollar business. With the aging grid and power supply demand, rolling brown outs are common place. Generators are installed on homes. Builders across the nation are including them but they are not equipped to install and service them. The market is wide open for this necessity. Turnkey is a very important phrase to us. From design to start up our team of experts are experienced with all types of solutions for any application. You will not experience the learning curve associated with most companies because generators are all we do. Concrete, electrical, and plumbing crews are deployed daily from our locations; very few companies can make this claim.

7. What are some of the greatest lessons you’ve learned in growing this franchise?

Just because a person has the money does not mean they are a perfect fit. We have a reputation at stake. We take the success of our franchisees to heart. The more time we spend with the franchisee up front and the time we spend in the first few weeks of the opening of that location sets the tone for the right atmosphere to succeed.

8. Do you have a mentor and is their someone you use for inspiration?

Yes, we have a mentor who was involved early on in our business to teach us the right habits, ethics and standards that has influenced our company to be a cut above the rest. When we would have meetings he would invite giants of the business world to give us guidance and direction. Now we have that chance to share what we have learned with our franchisees.

9. What advice do you have for someone looking to acquire a Franchise?

You must be all in. If you find a concept that is a great idea and is a good fit for you then change your life. Passion about what you do is only part of it. You must be committed. If you love what you do, you never have to work a day in your life.

10. In your opinion, why do you think that Generator Supercenter™ would be a great opportunity for someone?

With three streams of income you are not standing at a counter hoping someone walks through the door. There is constant revenue flowing in your bank account. We have all angles covered with a proven track record. You must ask yourself; do I want to be just another franchise? Or do I want to open my doors day one as #1 Generac generator dealer in the world? We have the infrastructure at your disposal:

  • Proven Sales and Marketing at your disposal
  • Our team of experts trains you on the development of organic lead sources
  • 24/7 support line for any situation
  • 24/7 monitoring of your customers, we know there is an issue before the customer
  • Hands on training for your team both at our location and yours
  • Custom made software to organize POS, leads, appointments, installation and service.

Right now is the best time to explore this opportunity. As the power grid is stressed with rising population, failing infrastructure and regulations it is time to establish your dominance in this virtually untapped market. Most franchises you have to sell another burger, service some old equipment or hope for some residual income. With Generator Supercenter Franchise, you have it all.

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