Bob Caramusa, Image One USA
It takes as little as five minutes to realize that Bob Caramusa has a personality all his own. His friends would say he’s crazy — he ended a lucrative career in business sales to start a commercial cleaning company. They say, ‘when are you going to stop scrubbing toilets and come back to the business world.’ For Caramusa, the answer is simple. “I’m not.”
As arduous as his first three years of owning an Image One franchise were, Caramusa looks back on his decision to leave the world of sales, and there is very little he would change. Despite working 16-hour days — eight hours at his full-time sales job and nights spent scrubbing toilets and cleaning office buildings as a franchise owner — Caramusa cherishes the things he learned during those early years and credits those lessons in leading him to where he is today; the proud owner of a six-figure company about to embark on its biggest expansion plan to date.
Though he’s proud of where his business has come since those early days, Caramusa isn’t motivated by the income opportunity it gives him. Pride and independence are what continue to drive him. Nothing is as gratifying to Caramusa as securing a large commercial cleaning account, and providing the best service available to that client.
“Part of the franchise marketing approach is selling this lifestyle of being a businessman and being wildly successful. But, it only comes after you’ve beaten your brains in, after you’ve had three near meltdowns, and worked insane amount of hours doing things you’re uncomfortable with at times. If, however, you are willing to put in the work and are committed to embracing this way of life, the success will come, and it’s one of the most gratifying things you can experience as a businessman,” Caramusa says.
Image One USA — The Concept
Image One USA is a commercial cleaning services business. The Image One franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. In a 2015 Franchise Business Review survey measuring franchisee satisfaction, Image One received high ratings from franchisees, including a 4.3 out of a possible 5 rating in the “Core Values” category.
Image One franchisees work for themselves in a unique relationship with Image One. The franchise provides them assistance with customer support for their business, ongoing training, along with assistance with billing, equipment and insurance coverage. Image One has more than 100 commercial cleaning franchise locations throughout the Midwest.
Immediate franchise and affiliate expansion plans call for locations across Texas, Florida, Georgia, Tennessee, Kentucky, Ohio, Wisconsin, Illinois, Indiana, Michigan and Iowa.