After a move related to their husbands' jobs brought them to Houston, friends Diana Valdes and Claudia Moreno decided it was time to go into business for themselves. This past February, the two opened an Fully Promoted franchise business located on FM 1960 Bypass East in Humble, Texas. Fully Promoted is biggest chain of its type in the industry, offering a full range of promotional products with local, in-house embroidery, screen printing and product customization services.
Moreno is handling administrative responsibilities and operations while Valdes takes care of outside sales. According to Moreno, the business partners were looking for a franchise to start a business for their families and gain more financial freedom.
While they do have competition in the area, Moreno says that the community response has been outstanding and that they already have some great customers. They chose the brand because of the concept and are thrilled by the support they've received from overseeing franchisor the United Franchise Group. Once the new Humble location is established, the friends are going to explore the possibility of opening a second Fully Promoted store some time in the next three years.
Fully Promoted: Past, Present and Future
Started in 2000 by veteran franchisorRay Titus to meet the diverse promotional needs of local businesses all under one roof, Fully Promoted has since grown to more than 300 units across the US, Canada and Australia. This brand has come in as the top embroidery franchise and 143th overall on the Franchise 500 by Entrepreneur Magazine. EmbroidMe enjoyed a stellar year for growth in 2015, adding 30 new franchises, and they are looking to add another 70 domestically and overseas by 2016's end.
According to Ray Titus, the founder of Fully Promoted and CEO of United Franchise Group, the chain is expecting a successful 2016 thanks to its size and its exposure to international cutting-edge technology. Currently, Fully Promoted has many franchising opportunities available, with the target domestic markets including Northern California, the Midwest and the Pacific Northwest.
Those interested in Fully Promoted's franchising opportunities will need to have a net worth of at least $49,500, with that same amount or more available as liquid capital. The initial franchise fee is $49,500, with the total investment ranging from $174,000 to $178,000. The royalty fee is six percent of gross sales, but there is an annual cap, and the fee helps support the brand and its resources. Fully Promoted offers full training and ongoing support to its franchisees and is a highly visible part of a $45 billion industry.